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This is a list of best cheap or free tools for PR beginners and professionals. Some of them are mutually exclusive, so don't worry: you won't need seven tools to do your job. All of them, however, are worth checking out to know which ones suit you best.
In most cases, personal branding refers to people who have made a brand out of their career and/or life experience. All speakers, life coaches and influencers have at some point invested in marketing themselves and letting you know that they've made N sum of money starting with nothing, or became slim and healthy, or gathered 11 million Twitter followers. So if you want to be a successful entrepreneur, lose weight or get online followers - ask them how. They've been there, they've done that. They've got expertise. However, personal branding doesn't have to stop at that...