Branding | Awario Blog

Pornhub case study: 5 marketing steps that made it #1

I am here to prove that Pornhub’s marketing is the reason it got so big (not that size matters). Here’s the thing. Despite the fact that the overwhelming majority of people watch porn, it’s still a taboo subject. This means that traditional marketing is out of the question.

by Alina Gorbatch

October 29, 2019

5 ways social listening can help financial services

A common misconception is that if a brand isn't all about fun and entertainment or at least food (which, let's be honest, is both), it shouldn't be on social media.

by Alina Gorbatch

October 22, 2019

8 Best Halloween marketing campaigns: dress up and get spooky!

First, there are products for which Halloween is a magic holiday. These are, of course, all kinds of sweets as well as fancy clothing, makeup, and home decorations. Second, even if your brand isn’t about any of these products, Halloween gives every company a chance to connect with their customers, grow brand awareness, and show the company’s spooky human face. Indeed, these are the goals that most Halloween campaigns are after.

by Alina Gorbatch

October 15, 2019

How (and why) you should use Facebook for employer branding

Most companies have a presence on Facebook by now and understand the sheer power of the platform. It is the largest social media network in the world, with roughly 2 billion monthly users.

by Jen McKenzie

May 13, 2019

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Case Study: What does Twitter think of Slack's new logo?

For companies like Slack, branding changes are always hard, and people are rarely ecstatic about them. But Slack’s new logo is likely a much bigger deal on social media than the brand could have anticipated; and Twitter, perhaps the most wayward social network of them all, is particularly unimpressed.

by Masha Maksimava

January 31, 2019

7 best (free or cheap) PR tools for startups

This is a list of best cheap or free tools for PR beginners and professionals. Some of them are mutually exclusive, so don't worry: you won't need seven tools to do your job. All of them, however, are worth checking out to know which ones suit you best.

by Alina Gorbatch

November 6, 2018

The holiday season recap: what brands did this year and what we liked

Holidays are one of the best opportunities for brands to show off, strengthen loyalty of the customers, and gain new ones. Let's look at the best brand campaigns for 2017 and see what we can learn from them.

by Valerie Niechai

January 17, 2018

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