Holidays are one of the best opportunities for brands to show off, strengthen loyalty of the customers, and gain new ones. Let's look at the best brand campaigns for 2017 and see what we can learn from them.

In most cases, personal branding refers to people who have made a brand out of their career and/or life experience. All speakers, life coaches and influencers have at some point invested in marketing themselves and letting you know that they've made N sum of money starting with nothing, or became slim and healthy, or gathered 11 million Twitter followers. So if you want to be a successful entrepreneur, lose weight or get online followers - ask them how. They've been there, they've done that. They've got expertise. However, personal branding doesn't have to stop at that...