Market Research | Awario Blog

10 best airlines of 2019: A social listening report

For this social listening study, we analyzed the social media and news mentions of 52 airlines to determine the best traditional and low-cost carriers of 2019, airlines with the best meals, companies with the best cabin crew, and more.

by Masha Maksimava

September 19, 2019

Social listening for startups: infographic

Social listening is an effective and budget-friendly way to get the word about your product out there. Venngage Infographics and Report Maker took our article and made an infographic out of it. Take a look and feel free to save it for future reference.

by Alina Gorbatch

August 12, 2019

Social listening for startups: marketing on a budget

Getting your product out there is a process that takes time, effort, and creativity. It also takes money that startups don’t usually have. This is why startups require tactics that can help to achieve a number of marketing goals. Social listening is one of those tactics.

by Alina Gorbatch

July 16, 2019

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How to find influencers on Facebook: the complete guide

Facebook is not exactly the first platform that comes to mind when we hear the words "influencer marketing". Even though it's the biggest and most popular social media network that boasts about 1,62 billion users worldwide, influencer marketing is often implemented on other platforms, such as Instagram and YouTube.

by Anna Bredava

July 9, 2019

Social issues and marketing: why brands want to cause controversy

Starbucks, Nike, Gillette — all these companies used controversial social justice issues in their marketing. How did this play out for them? How to do this correctly? And why brands are trying to make their customers angry?

by Anna Bredava

April 25, 2019

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Top 50 digital marketing influencers 2019 Report (on social media and beyond)

Defining influence is still not an easy task. How do you determine the power of influence? Is it based on the number of people you reach i.e. the size of your audience? Or is it the loyalty of the audience, how often they interact with you? Or is it the power you have to actually affect the way they do marketing? The replies will probably vary from marketer to marketer, but I feel like the answer is somewhere in the middle.

by Anna Bredava

February 8, 2019

Neuromarketing: all you need to know

Have you heard the term "neuromarketing" thrown around often enough in the past years to start wondering what in the world is it? Just another buzzword or have these psychologists (marketers? neuroscientists? charlatans??) come up with something different and worth looking at? Or maybe, all companies are already using the method and you're running behind, desperately late for the party? Let's find out.

by Alina Gorbatch

July 31, 2018