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April was the month of big decisions for the major social media companies, especially for Zuckerberg's gems Facebook and Instagram. The most talked about event was undoubtedly the Facebook F8 developer conference and the keynote speech by Mark himself, in which he openly announced the new direction the company is taking.
In the spirit of the first month of spring, social media companies mostly revised their features and added new ones. However, there were lots of small changes that can affect your marketing strategy, especially, social media advertising. Let's dive into them and see how brands are going to spend their money differently from now on,