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Marketing disasters and social media crises are the reasons marketers often play safe, avoid social media campaigning, and have anxiety attacks at nights. While the consequences of bad marketing ideas can be truly disastrous, playing safe and avoiding creativity isn't the way to go. The way to go is to look at the mistakes of others and see how they could've been prevented. That's exactly what we did in this article.
Your job as a marketer is to make sure the image of your brand that appears online is the one you want it to be. How, though, can you do that if most reviews and online mentions are user-generated? By spotting negative reviews and complaints and reacting to them in the best way possible. Let's find out how to do that.
Although social media crises pose an ever-present danger that can cause significant reputational and financial damage, PR and marketing teams can lessen the damage through preparation and rapid responses. A well-devised plan can provide direction and enable calm responses, and real-time alerts from social media listening can tell PR and marketing professionals when they need to take action.
Is it worth investing large amounts of time and money into SEO and PPC campaigns, when ultimately a search of your brand name could detract from a consumer enquiry or even an initial conversion due to the presence of an offending piece of media? In this article we detail how you can apply proactive online reputation management strategies to combat potentially negative entries surfacing.