Social Data | Awario Blog

Social issues and marketing: why brands want to cause controversy

Starbucks, Nike, Gillette — all these companies used controversial social justice issues in their marketing. How did this play out for them? How to do this correctly? And why brands are trying to make their customers angry?

by Anna Bredava

April 25, 2019

Brexit: what does Social Media think today?

As an app that specializes in social media, we decided to see how people feel about Brexit on social media. Here's what we found after analyzing more than a million mentions of "Brexit" and more than 500.000 mentions of Theresa May (in a month!).

by Alina Gorbatch

April 23, 2019

What Twitter thinks of Oscars 2019

However, there's much more to learn from social media data. I wanted to take a closer look at Twitter's reaction to Oscars, so I set up alerts for each nominee in Best Actress, Best Actor, and Best Picture categories. Since I was interested in their Oscar-winning chances and not the opinions on films per se, I used a Boolean search mode to find mentions of the films and actors specifically in relation to the Oscars.

by Anna Bredava

February 26, 2019

Case Study: What does Twitter think of Slack's new logo?

For companies like Slack, branding changes are always hard, and people are rarely ecstatic about them. But Slack’s new logo is likely a much bigger deal on social media than the brand could have anticipated; and Twitter, perhaps the most wayward social network of them all, is particularly unimpressed.

by Masha Maksimava

January 31, 2019

British Royal Family on social media: Case Study

This time we took the Royal Family as subjects of our social media analysis. They are public figures, they are talked about online, and they care a lot about their reputation. It even might be that they are using a social media monitoring tool to keep an eye on it!

by Alina Gorbatch

January 29, 2019