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Online marketing has one overwhelming goal: to catch people where they are - online. The average American spends 24 hours a week online. All the time that we could spend looking at billboards (e.g., while sitting in a car next to the driver) we look at the phones. All the time that we could watch TV, we watch YouTube and Instagram, while the younger kids watch TikTok.
This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success. And it goes without saying that the products of these companies are truly great products. However, sometimes it's also an idea, a specific campaign, or a general marketing strategy that gets the engine running.
It is vital to develop an excellent strategy to excel in your social media marketing campaign. Some businesses are not convinced by social media marketing. Many brands that do it are not dedicated enough. As a result, there are many failures in SMM. We decided to write these tips to guide you in your SMM campaign. Here are some of the tips.
The audience does not expect the same things they expected before. With so much information at their disposal, their demands have changed. Now the task of marketers is to earn the attention of the audience, not to buy it. This means great lead generation strategies that meet the target customers’ needs.
Business lose millions on abandoned carts each year. Maybe you are aware of this and maybe you are not. More than 94% of people in the US have made an online purchase at some point in their lives. However, more than 70% of people have abandoned their cart. Here are some tips on how to avoid that.