Tools | Awario Blog

Social listening for startups: marketing on a budget

Getting your product out there is a process that takes time, effort, and creativity. It also takes money that startups don’t usually have. This is why startups require tactics that can help to achieve a number of marketing goals. Social listening is one of those tactics.

by Alina Gorbatch

July 16, 2019

8 best social media management tools (according to social media users)

Dealing with social media profiles of a company can be a mess. But using the right social media management tool will help you quickly clean it up: it will save your time on managing pages and engaging with posts, will help you plan and schedule your content.

by Pavel Demidchick

July 4, 2019

5 of the best social media monitoring tools

I’ll never get tired of singing praise to social media monitoring tools: they are generally quite easy to use and they can be used for almost everything. And I really mean EVERYTHING; inside and outside of social media marketing realm, from tracking hashtags and monitoring your brand mentions to predicting industry trends, finding leads on social media, and analyzing customer satisfaction.

by Anna Bredava

June 19, 2019

How to use a social listening tool for influencer marketing

Unless you've been living under a rock the last several years, you know that influencer marketing continues to be one of the hottest growth areas in marketing. Not only are startups and consumer brands thriving on collaborating with influencers on Instagram and YouTube, B2B companies and even nonprofits are slowly opening up to the potential that working with influencers has for their business as they broaden their influencer marketing definition.

by Neal Schaffer

June 13, 2019

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The quick beginner guide to digital marketing

Online marketing has one overwhelming goal: to catch people where they are - online. The average American spends 24 hours a week online. All the time that we could spend looking at billboards (e.g., while sitting in a car next to the driver) we look at the phones. All the time that we could watch TV, we watch YouTube and Instagram, while the younger kids watch TikTok.

by Alina Gorbatch

April 16, 2019

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The most important tools to use for finding sales opportunities

There are plenty of tools online that help break down, define, and organise the network of tasks required to turn a sales opportunity into a sale. But the question you should really be asking is: what do we need?

by Natalie Harris-Briggs

March 29, 2019

20 tools for creating, designing, and editing social media content

Creating diverse social media content is at the core of any SMM strategy. To make sure followers stay with us, we need copywriting skills and design skills; know how to make infographics, edit images, and make videos. A whole load of effort, if you ask me. Luckily, an incredible number of tools are out there to help a fellow social media marketer. And here comes the list of such tools.

by Alina Gorbatch

February 19, 2019