Online marketing has one overwhelming goal: to catch people where they are - online. The average American spends 24 hours a week online. All the time that we could spend looking at billboards (e.g., while sitting in a car next to the driver) we look at the phones. All the time that we could watch TV, we watch YouTube and Instagram, while the younger kids watch TikTok. 

There are plenty of tools online that help break down, define, and organise the network of tasks required to turn a sales opportunity into a sale. But the question you should really be asking is: what do we need?

Creating diverse social media content is at the core of any SMM strategy. To make sure followers stay with us, we need copywriting skills and design skills; know how to make infographics, edit images, and make videos. A whole load of effort, if you ask me. Luckily, an incredible number of tools are out there to help a fellow social media marketer. And here comes the list of such tools.

Being a social media marketer means learning to do everything — analyze, create, advertise etc. And the easiest way to do it quickly and effectively is to equip yourself with tools for social media marketing. This infographic will become your swiss-army knife when it comes to choosing the right tools for your business.

At Awario, we try to keep a close eye on our competitors. Over the last few months, we've tried dozens of competitive intelligence tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable tools that keep giving us the best insights for growth.