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Online marketing has one overwhelming goal: to catch people where they are - online. The average American spends 24 hours a week online. All the time that we could spend looking at billboards (e.g., while sitting in a car next to the driver) we look at the phones. All the time that we could watch TV, we watch YouTube and Instagram, while the younger kids watch TikTok.
Creating diverse social media content is at the core of any SMM strategy. To make sure followers stay with us, we need copywriting skills and design skills; know how to make infographics, edit images, and make videos. A whole load of effort, if you ask me. Luckily, an incredible number of tools are out there to help a fellow social media marketer. And here comes the list of such tools.