Millennial Marketing | Awario Blog

5 ways social listening can help financial services

A common misconception is that if a brand isn't all about fun and entertainment or at least food (which, let's be honest, is both), it shouldn't be on social media.

by Alina Gorbatch

October 22, 2019

8 Best Halloween marketing campaigns: dress up and get spooky!

First, there are products for which Halloween is a magic holiday. These are, of course, all kinds of sweets as well as fancy clothing, makeup, and home decorations. Second, even if your brand isn’t about any of these products, Halloween gives every company a chance to connect with their customers, grow brand awareness, and show the company’s spooky human face. Indeed, these are the goals that most Halloween campaigns are after.

by Alina Gorbatch

October 15, 2019

15 questions to ask when deciding to work with an influencer

Instagram has taken over the social media landscape by providing an opportunity to visually connect with friends, families, celebrities, and even brands. Due to the simple nature of the app, Instagram has paved a simple way for influencers to share content and connect with relevant audiences.

by Anastasia Masters

July 29, 2019

Instagram marketing guide for small businesses

Do you want your small business to succeed in 2019? If yes, then you should try your best to build a strong brand on Instagram. You should utilize this popular social media platform to showcase your products and to promote your brand.

by Diana Nadim

April 26, 2019

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Social issues and marketing: why brands want to cause controversy

Starbucks, Nike, Gillette — all these companies used controversial social justice issues in their marketing. How did this play out for them? How to do this correctly? And why brands are trying to make their customers angry?

by Anna Bredava

April 25, 2019

The quick beginner guide to digital marketing

Online marketing has one overwhelming goal: to catch people where they are - online. The average American spends 24 hours a week online. All the time that we could spend looking at billboards (e.g., while sitting in a car next to the driver) we look at the phones. All the time that we could watch TV, we watch YouTube and Instagram, while the younger kids watch TikTok.

by Alina Gorbatch

April 16, 2019

5 marketing lessons from dating apps

When would be a better time to talk about dating apps and their marketing hacks if not on St. Valentine's Day? You probably won't be surprised to know that on this day dating apps are in high demand: according to Hinge, last Valentine’s Day the app saw a 230% increase in usage compared to a typical Saturday; and Tinder reported usage increase by 7.6%.

by Anna Bredava

February 14, 2019

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