Millennial Marketing | Awario Blog

Victoria's Secret: what does social media say

Lately, Victoria’s Secret has attracted attention from the media. And it's not that good. In this article, we decided to see what SOCIAL media thinks. What is mentioned the most when the Internet discusses Victoria’s Secret?

by Alina Gorbatch

January 14, 2020

Advertising on TikTok: types and tips

In September of 2019 alone, TikTok was downloaded almost 60 million times, making it the most downloaded social media app in the world for the month. With more than 500 million users worldwide, it’s no secret that the social media platform could be a goldmine for marketers.

by Daniella Alscher

December 16, 2019

5 ways social listening can help financial services

A common misconception is that if a brand isn't all about fun and entertainment or at least food (which, let's be honest, is both), it shouldn't be on social media.

by Alina Gorbatch

October 22, 2019

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8 Best Halloween marketing campaigns: dress up and get spooky!

First, there are products for which Halloween is a magic holiday. These are, of course, all kinds of sweets as well as fancy clothing, makeup, and home decorations. Second, even if your brand isn’t about any of these products, Halloween gives every company a chance to connect with their customers, grow brand awareness, and show the company’s spooky human face. Indeed, these are the goals that most Halloween campaigns are after.

by Alina Gorbatch

October 15, 2019

15 questions to ask when deciding to work with an influencer

Instagram has taken over the social media landscape by providing an opportunity to visually connect with friends, families, celebrities, and even brands. Due to the simple nature of the app, Instagram has paved a simple way for influencers to share content and connect with relevant audiences.

by Anastasia Masters

July 29, 2019

Instagram marketing guide for small businesses

Do you want your small business to succeed in 2019? If yes, then you should try your best to build a strong brand on Instagram. You should utilize this popular social media platform to showcase your products and to promote your brand.

by Diana Nadim

April 26, 2019

Social issues and marketing: why brands want to cause controversy

Starbucks, Nike, Gillette — all these companies used controversial social justice issues in their marketing. How did this play out for them? How to do this correctly? And why brands are trying to make their customers angry?

by Anna Bredava

April 25, 2019

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