Case Study | Awario Blog

The social media horoscope: What to expect in 2020

By Anna Bredava in Social Media Trends on January 16, 2020

Victoria's Secret: what does social media say

Lately, Victoria’s Secret has attracted attention from the media. And it's not that good. In this article, we decided to see what SOCIAL media thinks. What is mentioned the most when the Internet discusses Victoria’s Secret?

by Alina Gorbatch

January 14, 2020

The most (and least) racist U.S. states on Twitter: Social listening study

We used Awario to collect and analyzed race-related tweets across the U.S. to determine the most and least racist states.

by Julia Miashkova

January 9, 2020

Samsung Galaxy Note 10 vs. iPhone 11 Pro: Social listening analysis

We used Awario to collect and analyze mentions of iPhone 11 Pro and Samsung Galaxy Note 10. Find out which phone won the social listening battle.

by Julia Miashkova

November 19, 2019

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Pornhub case study: 5 marketing steps that made it #1

I am here to prove that Pornhub’s marketing is the reason it got so big (not that size matters). Here’s the thing. Despite the fact that the overwhelming majority of people watch porn, it’s still a taboo subject. This means that traditional marketing is out of the question.

by Alina Gorbatch

October 29, 2019

5 ways social listening can help financial services

A common misconception is that if a brand isn't all about fun and entertainment or at least food (which, let's be honest, is both), it shouldn't be on social media.

by Alina Gorbatch

October 22, 2019

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Spotify: the masters of marketing campaigns

There's something Spotify is famous for: its holiday marketing campaigns. They are inspired by the culture we live in. They are endlessly relatable. Each campaign hits its target audience straight in the heart. So let's take a closer look at them.

by Alina Gorbatch

October 8, 2019

10 best airlines of 2019: A social listening report

For this social listening study, we analyzed the social media and news mentions of 52 airlines to determine the best traditional and low-cost carriers of 2019, airlines with the best meals, companies with the best cabin crew, and more.

by Masha Maksimava

September 19, 2019

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