2019 has already given us the marketing campaigns that were exciting, controversial, creative, and, most of all, that achieved the goals they were set to achieve. Even if it didn’t look so right away. There are many lessons to be learned from these brands. And I’ll start from the most obvious one - Gillette.

As an app that specializes in social media, we decided to see how people feel about Brexit on social media. Here's what we found after analyzing more than a million mentions of "Brexit" and more than 500.000 mentions of Theresa May (in a month!).

This time we took the Royal Family as subjects of our social media analysis. They are public figures, they are talked about online, and they care a lot about their reputation. It even might be that they are using a social media monitoring tool to keep an eye on it!