Hilton is one of the most famous hospitality brands in the world. Hilton Worldwide owns twelve portfolio brands that include over 4,100 hotels and over 680,000 rooms in 91 countries. With that many customers scattered around the world, Hilton is challenged with providing the most convenient channels of communication.

One day you begin to notice how others use consumer psychology tricks on you. And most of all, of course, you see the huge successful brands do these tricks.

We analyzed social media strategies of industry-leading brands to find out how they engage with sales prospects on social media.

There are many ways to predict the winner and analyzing public opinion is as good as any of an option to try to predict the winner. Luckily, we have a tool on hands that can do exactly that - analyze public opinion.

With the help of Awario, we analyzed all the mentions related to Pride Month on Twitter and found the best Pride Month tweets.

After reading some alarming articles online, I’ve decided to download everything Facebook has on me, report back to you, and make sure all of us know the real risks and how to deal with them. Then I did some research and found ways to limit the data we're exposing to Facebook and third parties. Want to find out more? Dig in! 

Amanda Palmer was the first artist ever to get nearly $1,2m for her Kickstarter campaign, although the goal was $100, 000. This remains to be one of the most successful crowdfunding campaigns of all time. Amanda is the one to encourage downloading, torrenting, and sharing music for free on sites like Soundcloud. While huge musicians condemn free art of all sorts as the biggest evil in the world; while shops like HMV are experiencing crisis after crisis after crisis, she gets a million by simply asking and proclaims that that’s the future of music. What’s the secret? According to Amanda Palmer, it’s social media.