Amanda Palmer was the first artist ever to get nearly $1,2m for her Kickstarter campaign, although the goal was $100, 000. This remains to be one of the most successful crowdfunding campaigns of all time. Amanda is the one to encourage downloading, torrenting, and sharing music for free on sites like Soundcloud. While huge musicians condemn free art of all sorts as the biggest evil in the world; while shops like HMV are experiencing crisis after crisis after crisis, she gets a million by simply asking and proclaims that that’s the future of music. What’s the secret? According to Amanda Palmer, it’s social media.
As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters. Seems like the whole fashion of Instagramming coffee is Starbuck’s fault even, though there’s no proof for it. How did this happen? That we don’t only see the coffee shop on every street, but also on every second Facebook account?
Taco Bell exists on every major social media platform, including Facebook, Twitter, YouTube, Instagram, Google Plus, Tumblr, Pinterest, Reddit, Snapchat and even Vine. They post regularly on every network, engage with customers, receive and reply to complaints, and have fun as if social media is all that matters in this world. So what underlies their strategy? How did they get to have the brand pages they have and what can we do to be a bit more like Taco Bell?