We came up with a list of the last-minute Christmas campaigns. The key behind them all is this: if you can't make your holiday marketing big, make it personalized, cozy, and warm. Make it about your customers. Make them feel special. Doesn't that sound nice?

With the help of Awario, we analyzed all the mentions related to Pride Month on Twitter and found the best Pride Month tweets.

For some companies, the holiday season ends at New Years. They pack away pumpkin candies, Christmas trees, Santa Clauses, breath in, breath out, and get back to normal, everyday marketing. The closer it gets to February 14th, another great commercialised holiday, the more they feel like they’re missing out. But for one reason or another, these brands can’t simply paint their store pink, give out candies, or start selling jewellery out of nowhere. And what’s left?

Holidays are one of the best opportunities for brands to show off, strengthen loyalty of the customers, and gain new ones. Let's look at the best brand campaigns for 2017 and see what we can learn from them.

Are you ready for the holiday season? Let's gather the knowledge of generations, switch on the creative part of the brain, and come up with a list of cool marketing ideas for this year.