Although Instagram was viewed as a fun and relatively simple app which allows you to upload and edit your pics and share them with your friends, it has grown into so much more.

The role of social media in business interactions is significant. One of the main benefits of using social media for connecting with customers is the time and money you can save. In addition, social media monitoring tools help you study your customers, competitors, and markets, which can help cut down your research budget. 

While it's certainly true that digital marketing is one of the most powerful outreach opportunities that brands have had in a generation, it is possible to "get things wrong" if you're not careful. There was a time where simply sending collateral digitally was enough to stand out from your competitors, instantly separating your business from the reams of junk mail people get in a day

Last year, Facebook introduced paid Facebook Groups. You probably haven't heard of them because there're plenty of other alternatives for small businesses. Here, we'll discuss what they are. 

Instead of being a mere communication platform, social media has successfully become a customer experience platform. What if you don't respond? Simple, your customer will stop doing business with you.