Everything changes. Five years ago, you could easily market your products through ads and could make a nice amount of revenue. If your ads were featured on larger websites, you’d basically be set for some time. Unfortunately for some, that time has passed.

Social media has open new doors for advertisers and marketing specialists, especially in terms of promoting e-commerce products. It has influenced the ways how marketing works as well as changed the whole process of communicating with customers. However, it’s become very easy to go ‘too far’ and over-advertise the product. Social media platforms are perfect for marketing, and because they’re so easy to use and have so many free tools to promote a product it’s also very easy to go overboard. 

Social media is evolving along with us. The way we interact with it changes as well. To stay relevant and be enticing to your target audience, personalization is absolutely imperative since it is one of the essential factors of a successful campaign that drives engagement through the roof. 

It's easy to forget that universities are businesses, too, and that they might need social media monitoring even more than any other business out there. Why? Because universities are all about their reputation.

There ain't no rest for the wicked marketers: one of the biggest holidays in terms of customer spending is coming. Valentine's Day is exactly in a month. And you know what that means: getting customers to show their love for each other with your products, jumping on the hype train to grow brand awareness, using a chance to stand out, having a lovely February ROI spike, and entering spring happy, satisfied and full of loooove.

When you’re looking to generate B2B leads, it’s important to ask yourself what really has an effect on your bottom line. There are lots of cases out there of companies that really scored it big using the best online marketing techniques to grow their revenues. Case studies abound. However, before we set out to talk about any case studies, it’s important that we get our foundations set.