SMM | Awario Blog

8 Best Halloween marketing campaigns: dress up and get spooky!

By Alina Gorbatch in Branding, Holiday Marketing, Millennial Marketing, SMM, Social Media Monitoring, Social Media Trends on October 15, 2019

How to use Slack for social media marketing & user acquisition

A lot of people don’t utilize the Slack as the marketing and user acquisition channel - and that can be a huge mistake if your target audience is hanging there. With more than 2000 different communities, Slack can be a big gold-mine of potential leads and customers - and if you’re not doing marketing there, you can miss a ton of new users.

by Aazar Ali Shad

October 14, 2019

Spotify: the masters of marketing campaigns

There's something Spotify is famous for: its holiday marketing campaigns. They are inspired by the culture we live in. They are endlessly relatable. Each campaign hits its target audience straight in the heart. So let's take a closer look at them.

by Alina Gorbatch

October 8, 2019

8 common social media monitoring mistakes

In this post, we’ll go through the mistakes people make most often when it comes to social media monitoring. Pay attention and don’t repeat any of these at home!

by Alina Gorbatch

October 3, 2019

Top digital marketing metrics for your business in 2020

Not all digital marketing metrics and channels are critical to your business. Focus on KPIs that directly impact your revenue and channels that generate the highest conversions for your business.

by Naida Alabata

October 3, 2019

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A beginner's guide to boosting e-commerce leads through Instagram

From social selling to nurturing returning customers, social media is a staple of modern e-commerce. There’s perhaps no better place for e-commerce brands to be than Instagram right now.

by Emil Kristensen

September 25, 2019

How to find Instagram influencers [w/ free and paid tools]

In this post, we'll discover how to make money with Instagram’s most ROI-driven asset - Instagram influencers. We'll discuss why Instagram influencer marketing is successful, what kind of influencers are out there, how to do the outreach for the influencers in your niche, and answer to the most important question of all: how to find Instagram influencers.

by Alina Gorbatch

September 9, 2019

How to create a Social Media Marketing funnel

Social media marketing is likely to be a significant component within your overall marketing strategy. Ultimately, social media channels play a major role in helping your business reach a wider audience.

by Mark Woodcock

September 5, 2019

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