Social media is undoubtedly one of the most effective marketing tactics in today’s digital age. While most brands have caught onto the wave of social, some are still struggling to build an authentic connection with their audience. 

A common mistake I notice when I am referred to the social media page of a company from their website is that there is no consistency. They use a different name and design for the website and then they use a different name for their social media pages. There is also no consistency among the different social media pages. This inconsistency can confuse social media users which can lead to you getting fewer followers, lesser visits from social media and can even reduce your conversion rates. Therefore, I am going to show you in detail how to make your website and social media profiles consistent…

There’s no doubt about it: our modern, technology-laden world is primed for creative marketers looking to develop exciting content to promote their brand’s products or services. However, while internally-created content certainly can be used to effectively generate buzz, increase engagement, and drive sales, the fact is that your marketing team can only do so much. 

Marketers have a finite amount of time on their hands, and they need to spend that time wisely. Is it worth spending time and effort crafting a social media SEO strategy, or is that wasted energy? We’re going to answer common questions often posed by digital marketers.

More and more popular social media platforms opt for making all of their links nofollow. However, the SEO community is not disturbed by this development. SEOs continue their link-building via social media.

One factor of social media marketing that people often tend to underestimate is the use of emojis. Emojis, as insignificant as they may look, can serve as a language of its own. What most people fail to realize is that now, you can use emojis to communicate with your audience in a visual manner. Let's see how to do it right. 

Quora is a community-fueled question-and-answer site. It's as straightforward as it gets: after registering a profile, anyone can ask a question and anyone can answer one. Questions range from relationship advice to feminists of the Second World War and have everything in-between. How can it be useful for us marketers? 

Let's find out.