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The role of social media in business interactions is significant. One of the main benefits of using social media for connecting with customers is the time and money you can save. In addition, social media monitoring tools help you study your customers, competitors, and markets, which can help cut down your research budget.
While it's certainly true that digital marketing is one of the most powerful outreach opportunities that brands have had in a generation, it is possible to "get things wrong" if you're not careful. There was a time where simply sending collateral digitally was enough to stand out from your competitors, instantly separating your business from the reams of junk mail people get in a day