We came up with a list of the last-minute Christmas campaigns. The key behind them all is this: if you can't make your holiday marketing big, make it personalized, cozy, and warm. Make it about your customers. Make them feel special. Doesn't that sound nice?
The audience does not expect the same things they expected before. With so much information at their disposal, their demands have changed. Now the task of marketers is to earn the attention of the audience, not to buy it. This means great lead generation strategies that meet the target customers’ needs.
Another post full of social media news! The platforms have been busy this month. As the USA is getting closer to general elections, Facebook and Twitter are trying to battle fake news in your feed. Instagram has got a new leader and LinkedIn is doing everything and anything to improve the user experience.
Marketing disasters and social media crises are the reasons marketers often play safe, avoid social media campaigning, and have anxiety attacks at nights. While the consequences of bad marketing ideas can be truly disastrous, playing safe and avoiding creativity isn't the way to go. The way to go is to look at the mistakes of others and see how they could've been prevented. That's exactly what we did in this article.
You might have already heard of the latest marketing buzzword, “ephemeral content”. But if you haven’t yet run into the actual term itself, chances are high that you already engage in ephemeral content regularly – it’s the Stories format on Snapchat, Instagram, and Facebook. Stories have a lifespan of 24 hours before disappearing from the platform, and as such, they might seem counterintuitive to social media marketing, or any kind of marketing at all – why create something that’s going to disappear in a day?
Tech startups (and even huge successful tech companies) aren’t known for their outstanding customer service. For example, to write this post, I went ahead and asked my colleagues about their positive experience with tech customer care. You wouldn’t believe the amount of cynical smiles and uncertain head shaking! Most started straight away with terrible stories.