The holiday season can be a bit hectic for anyone, but it is just as important to know what’s going on in the world of social media. So here’s a short and sweet overview of Facebooks’ mishaps, Twitter’s soul-searching, and LinkedIn’s new features in one article to update you on important social media news.

One of the hottest new trends in digital marketing is influencer marketing. In fact, searches for the term “influencer marketing” increased over 300% on Google in 2017 versus 2016.

It is vital to develop an excellent strategy to excel in your social media marketing campaign. Some businesses are not convinced by social media marketing. Many brands that do it are not dedicated enough. As a result, there are many failures in SMM. We decided to write these tips to guide you in your SMM campaign. Here are some of the tips.

The audience does not expect the same things they expected before. With so much information at their disposal, their demands have changed. Now the task of marketers is to earn the attention of the audience, not to buy it. This means great lead generation strategies that meet the target customers’ needs.

If you’re unsure how to measure the ROI from your social media initiatives, than you’re not  alone. Over 40% of businesses struggle with how to measure social media ROI. In this post, we’ll discuss how engagement metrics  on social media differ from performance metrics such as website visits, leads and sales and how tracking all relevant metrics can help you determine if you’re getting a good return on your social media investment.

Another post full of social media news! The platforms have been busy this month. As the USA is getting closer to general elections, Facebook and Twitter are trying to battle fake news in your feed. Instagram has got a new leader and LinkedIn is doing everything and anything to improve the user experience.

API changes limit third-party tools, Reddit gets hacked and LinkedIn is trying to make Groups great again: see what's happened in the world of social media this month.