Social Media Management | Awario Blog

8 Best Halloween marketing campaigns: dress up and get spooky!

By Alina Gorbatch in Branding, Holiday Marketing, Millennial Marketing, SMM, Social Media Monitoring, Social Media Trends on October 15, 2019

How to use Slack for social media marketing & user acquisition

A lot of people don’t utilize the Slack as the marketing and user acquisition channel - and that can be a huge mistake if your target audience is hanging there. With more than 2000 different communities, Slack can be a big gold-mine of potential leads and customers - and if you’re not doing marketing there, you can miss a ton of new users.

by Aazar Ali Shad

October 14, 2019

How to optimize your Instagram account for social selling

A few short years ago, simply having a solid advertising budget was enough to promote your product and increase sales. Today, people don’t trust overly promotional ads: two-thirds of customers pay close attention to peer reviews and product recommendations from friends and family before making a purchase decision.

by Hugh Beaulac

August 29, 2019

Social media algorithms on every platform: explained (with marketing applications)

We are aware that algorithms know more about us than people we share the flat with. We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history. However, the algorithms we spend the most time with are social media algorithms.

by Alina Gorbatch

August 15, 2019

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4 ways to brand your YouTube channel

What do all the top channels on YouTube have in common? They are all consistent. I am not just talking about the way the videos are made. I am talking about everything from the way the profile is set up to the images used.

by Mitt Ray

July 19, 2019

8 best social media management tools (according to social media users)

Dealing with social media profiles of a company can be a mess. But using the right social media management tool will help you quickly clean it up: it will save your time on managing pages and engaging with posts, will help you plan and schedule your content.

by Pavel Demidchick

July 4, 2019

How interactive technology makes social media marketing more efficient

Social media has invaded. It’s official. Anybody with an Internet Enabled Device - be it a cellphone, a tablet, a desktop, or even an internet-enabled fridge - has access to the deafening din of social media.

by Pippa Edelen

June 27, 2019

8 tactics to boost your e-commerce sales with social media

Social media platforms have emerged as powerful tools for entrepreneurs and marketing pros to promote their brands and grab quality leads. Specifically, for e-commerce ventures, these channels are one of the best ways to market the products and services efficiently.

by Anubhuti Shrivastava

June 26, 2019

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