Social media has open new doors for advertisers and marketing specialists, especially in terms of promoting e-commerce products. It has influenced the ways how marketing works as well as changed the whole process of communicating with customers. However, it’s become very easy to go ‘too far’ and over-advertise the product. Social media platforms are perfect for marketing, and because they’re so easy to use and have so many free tools to promote a product it’s also very easy to go overboard. 

It's unlikely that you're still running on the new-year high at the beginning of February (if you are, I commend you), but for this round-up, you will need all your energy. Social media companies were very busy last month introducing new features, dealing with PR nightmares and completely changing the strategy of their platform

All the hottest social media news from the busiest month of the year. What happened on Facebook, Instagram and Twitter in December?

What did Twitter talk about in 2018? The most important world events, of course! Hashtags and viral tweets are a great way to remember what happened this year, so let's go back in time with Twitter.

Today’s consumers have more power and influence than ever before. Over the last few years, heightened interest in experiences and engagement have shifted the ways in which brands achieve success. In this digital age, that means understanding and adopting the latest technologies and channels preferred by your target market. As technology titan Mark Hurd has stated, “Get behind in technology and you can be gone in a snap.” To help you stay ahead of the competition and on track for a successful new year, we’re sharing some of the top projected trends for optimized customer engagement in 2019. 

To compare and contrast apps, I've taken the ones that are well-known, widely used, and often mentioned in the "top best productivity apps" lists. This is their crush-test against each other on social media. We'll discover which ones are talked about the most, what are the examples of the things people say when they mention these apps, what is the sentiment behind these brands, and so on.

The holiday season can be a bit hectic for anyone, but it is just as important to know what’s going on in the world of social media. So here’s a short and sweet overview of Facebooks’ mishaps, Twitter’s soul-searching, and LinkedIn’s new features in one article to update you on important social media news.