You must've heard of TikTok. Perhaps, from your child. Perhaps, from a fellow marketer. But chances are, you’re not so sure what it’s all about, even though the network boasts 500 million monthly active users.

In the spirit of the first month of spring, social media companies mostly revised their features and added new ones. However, there were lots of small changes that can affect your marketing strategy, especially, social media advertising. Let's dive into them and see how brands are going to spend their  money differently from now on, 

This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success. And it goes without saying that the products of these companies are truly great products. However, sometimes it's also an idea, a specific campaign, or a general marketing strategy that gets the engine running.

The reason behind most viral content being viral is damn luck or very good promotion. However, often it’s also a set of requirements that makes the content more likely to blow up. In this article, we’ll explore what these requirements are.

Still thinking that Twitter and Facebook are the be-all and end-all of all social media efforts? Then think twice. An average Facebook post’s life is 1,6000x shorter than the half-life of a Pinterest pin. As for Twitter, an average retweet hits only 1.4% of its target audience. Thus, you should greet the new best friend of your marketing strategy - Pinterest.

Bad habits are everywhere. Actions we perform mindlessly or plan to give up… at some point. Feeling suddenly guilty about the role of cake or alcohol in your life? Well, this article is not about that. It’s about social media marketing. Nothing personal, just business.