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The role of social media in business interactions is significant. One of the main benefits of using social media for connecting with customers is the time and money you can save. In addition, social media monitoring tools help you study your customers, competitors, and markets, which can help cut down your research budget.
April was the month of big decisions for the major social media companies, especially for Zuckerberg's gems Facebook and Instagram. The most talked about event was undoubtedly the Facebook F8 developer conference and the keynote speech by Mark himself, in which he openly announced the new direction the company is taking.
Among many social media platforms, Twitter is often considered the least fit for viral marketing. You can see why: Instagram, Snapchat, and Facebook have the format of Stories and the ability to upload interactive content which instantly gets your attention.