Imagine a world where your employees love your content so much that they actively share it with their colleagues and friends on their own social media accounts. Sounds too good to be true, right? It’s not!

There are many ways to predict the winner and analyzing public opinion is as good as any of an option to try to predict the winner. Luckily, we have a tool on hands that can do exactly that - analyze public opinion.

There’s no doubt about it: our modern, technology-laden world is primed for creative marketers looking to develop exciting content to promote their brand’s products or services. However, while internally-created content certainly can be used to effectively generate buzz, increase engagement, and drive sales, the fact is that your marketing team can only do so much. 

With the help of Awario, we analyzed all the mentions related to Pride Month on Twitter and found the best Pride Month tweets.

Marketers have a finite amount of time on their hands, and they need to spend that time wisely. Is it worth spending time and effort crafting a social media SEO strategy, or is that wasted energy? We’re going to answer common questions often posed by digital marketers.

More and more popular social media platforms opt for making all of their links nofollow. However, the SEO community is not disturbed by this development. SEOs continue their link-building via social media.

One factor of social media marketing that people often tend to underestimate is the use of emojis. Emojis, as insignificant as they may look, can serve as a language of its own. What most people fail to realize is that now, you can use emojis to communicate with your audience in a visual manner. Let's see how to do it right.