Marketers have a finite amount of time on their hands, and they need to spend that time wisely. Is it worth spending time and effort crafting a social media SEO strategy, or is that wasted energy? We’re going to answer common questions often posed by digital marketers.

More and more popular social media platforms opt for making all of their links nofollow. However, the SEO community is not disturbed by this development. SEOs continue their link-building via social media.

One factor of social media marketing that people often tend to underestimate is the use of emojis. Emojis, as insignificant as they may look, can serve as a language of its own. What most people fail to realize is that now, you can use emojis to communicate with your audience in a visual manner. Let's see how to do it right. 

Quora is a community-fueled question-and-answer site. It's as straightforward as it gets: after registering a profile, anyone can ask a question and anyone can answer one. Questions range from relationship advice to feminists of the Second World War and have everything in-between. How can it be useful for us marketers? 

Let's find out.

Marketing is no longer about the stuff you make, but the stories you tell. The world of marketing has changed. Companies like Snapchat and Instagram have risen to prominence. Social storytelling has become the new brand marketing.

Set up a perfect alert in Awario - a Social Media Monitoring tool that finds all mentions of your brand or any other keyword in real time. Learn how to specify what mentions you're interested in and never get irrelevant results again. 

Instagram marketing is a trendy topic. You can see why: the app has 500 million daily active users. It's more interactive and more fashionable than Facebook, it's the single most engaged platform out there, and a strong favorite of younger people. Nearly 50 percent of brands use Instagram. In this post, I'll talk about Instagram Stories - a relatively new feature of Instagram (and Facebook, for that matter) that marketers often overlook. And yet they shouldn't.