This month we’re celebrating the return of chronological timeline, wondering how Instagram will change after its founders left and observe how LinkedIn is trying to make groups great again in our monthly social media round-up.

The rise of social media marketing, the phenomenon of fake users, the unprecedented success of influencer marketing - all have been attributed to the power of social proof. So let’s not stay behind, and talk about the phenomenon of social proof. 

Adults aren’t much different from kids: turn anything into a game, and suddenly we’re more attentive, hard-working, willing to exercise, or whatever it is that the grownup world requires us to do. And, of course, we’re willing to use a new shiny app or another service as long as you get us hooked. 

Imagine a world where your employees love your content so much that they actively share it with their colleagues and friends on their own social media accounts. Sounds too good to be true, right? It’s not!

There are many ways to predict the winner and analyzing public opinion is as good as any of an option to try to predict the winner. Luckily, we have a tool on hands that can do exactly that - analyze public opinion.

There’s no doubt about it: our modern, technology-laden world is primed for creative marketers looking to develop exciting content to promote their brand’s products or services. However, while internally-created content certainly can be used to effectively generate buzz, increase engagement, and drive sales, the fact is that your marketing team can only do so much. 

With the help of Awario, we analyzed all the mentions related to Pride Month on Twitter and found the best Pride Month tweets.