I’m sure in 2018 it’s no longer necessary to say that you need to pay attention to social media if you are trying to launch and develop any type of brand. However, many companies still think of social media management as of just sharing a post or two once a day and ignore many opportunities and strategies, which became possible thanks to social media.
Social media these days is an immense business, which brings social networks $23.5 billion in ad revenue annually. But 2018 wasn't a piece of cake for such giants as Facebook, which is losing money and users because of all the scandals, Instagram, which founders left the company, Google+, which is shutting down, and so on.
Today we are going to talk about one of the most useful features that could ever be created for social listening tools - Boolean search. Because everyone can type a keyword and wait for the result. But in this article I will show how to do it better.
Hilton is one of the most famous hospitality brands in the world. Hilton Worldwide owns twelve portfolio brands that include over 4,100 hotels and over 680,000 rooms in 91 countries. With that many customers scattered around the world, Hilton is challenged with providing the most convenient channels of communication.
Set up a perfect alert in Awario - a Social Media Monitoring tool that finds all mentions of your brand or any other keyword in real time. Learn how to specify what mentions you're interested in and never get irrelevant results again.