Hilton is one of the most famous hospitality brands in the world. Hilton Worldwide owns twelve portfolio brands that include over 4,100 hotels and over 680,000 rooms in 91 countries. With that many customers scattered around the world, Hilton is challenged with providing the most convenient channels of communication.
Set up a perfect alert in Awario - a Social Media Monitoring tool that finds all mentions of your brand or any other keyword in real time. Learn how to specify what mentions you're interested in and never get irrelevant results again.
A rare person enjoys surveys. They take up much time and don’t offer any instant gratification, unless you offer incentives, which is a way that not every company can afford. And yet you need customer feedback: it’s one of the greatest sources of learning and ideas. Not collecting any means limiting your growth and understanding of the customers. So what's the answer? It's social media.
This post is for Social Media Managers, digital marketers that are responsible for social media as well as other forms of marketing, and small business owners that have to deal with social media on their own (my sympathies). I won’t cover expensive tools that are aimed at large businesses with full social media teams. The tools on this list are all affordable, aimed at small- or medium-sized businesses, with a quick learning curve and no coding involved. Some of them are also mutually exclusive, so in no way using all of them will simplify your life. Choosing the ones that work for you out of this list, however, will. Let’s get to it.
Social media monitoring is a new, trendy, and a relatively simple tactic. Because of that, marketers assume they can just jump into social media monitoring, without looking through the learning materials or tips or best practices. As a result, many ditch the tool, or even the idea of social media monitoring, in a couple of days. They are disappointed, angry, and into sending emotional messages to the Support team. Don’t be like that. Read carefully about the mistakes you have to avoid to get the most (or at least something!) out of social media monitoring.