One of the hottest new trends in digital marketing is influencer marketing. In fact, searches for the term “influencer marketing” increased over 300% on Google in 2017 versus 2016.

Instagram is one of the most famous real-time, visual-focused social networks. People use it to share their special moments with friends, follow their beloved celebrities, find content or simply pass the time. Could it actually be a place for an e-shop to meet its business goals for its products or services? 

Essentially, a social media influencer is any individual who has established themselves as some kind of authority figure in a given market niche. They have credibility within a particular market niche, and an audience that engages with their content. This is a simple guide to find and identify social media influencers who are a good fit for your business.

It's possible you've heard the buzz online, and decided to finally get out there and start with influencer marketing. With some time, tools and magic you've found the influencers in your niche. They have dozens of thousands of followers on Twitter, high engagement rate and a maybe even a teenage fanbase. What do you do next?

If your business had been set up before 2013 then when you hear the word ‘influencer’ you probably imagine powerful publications, TV hosts and Beyonce. If you also have kids you might think of those YouTube voices talking about video games, makeup... and Beyonce. In any case, if you are selling anything a bit less teen-oriented you might believe it’s OK to ignore the social influencers trend. Because to be honest, who knows what it even is, how long it will last and how it works.