Infographic: How to analyze a social media campaign
Do you want to know whether your social media campaigns perform well? In this article, you find key metrics and social media monitoring tools for tracking your activities and getting marketing insights.
Creating a social media campaign, you hope it will bring leads, increase the engagement rate of your posts, and drive traffic to your website. In other words, it will perform effectively. Right?
This is why you need to analyze each marketing campaign you run on social platforms. Luckily, there are social media monitoring tools that will do some of this work for you.
A cheat sheet on how to analyze social media campaigns
Tracking key metrics is common practice in social media marketing. Many specialists use it to check their KPIs.
However, social media monitoring can give you more marketing insights.
Analyzing your results helps you:
- study best SMM practices
- test marketing hypothesis
- develop a new effective social media campaign
- improve your marketing strategy on social networks.
There are many tools for campaign monitoring. You can start with Awario.
Sign up for a free 7-day trial and follow these instructions:
Social media monitoring is a universal marketing method. You can start using it to search for leads, track your marketing campaign results, or analyze your competitors.
What social media metrics do you think are the most important? How do you track them? Let’s discuss it in the comment section below or on social media!