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Infographic: TikTok or Instagram Reels: the best marketing choice for your brand

Anna Bredava
by Anna Bredava on July 22, 2021

Article summary

We compare two platforms for vertical video: Instagram Reels and TikTok to find the most beneficial to your brand in this infographic. We cover features, audiences, and marketing benefits.

TikTok consistently wins the title of the most downloaded app of the month, Instagram is gearing up Reels — looks like the era of vertical video is upon us!

So what should social media marketers focus on right now? Should they start conquering TikTok audiences, or double down on the new Instagram feature that is so heavily promoted by the company?

Well, to decide if you want to go with TikTok or Instagram Reels, you need to thoroughly understand your audience and the marketing benefits of each platform. That's why we prepared this comprehensive infographic with all the information you need to choose between TikTok and Instagram Reels.

In the infographic, we compare TikTok and Reels in terms of their functionality, audience, and marketing applications. Save it and share it with your colleagues to help them determine the best platform for their brand.

Of course, the best choice is not to choose at all. The great thing about these platforms is that you can cross-post your videos between them!

While trends on TikTok and Reels might be different, the most viral ones are always present on both platforms. So, unless you want to focus on a very specific audience and have limited resources, it’s a great idea to just post the same content to Reels and TikTok alike.

Infographic for TikTok vs Instagram Reels comparison

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