Whether you’re a business, a brand, an influencer, or just someone trying to grow an audience, there’s no denying that social media is the best way to do it. To connect with people on a one-on-one basis to give them an exclusive insight into what you’re offering the world is like nothing seen before in human history.
However, growing an audience on social media is much easier said than done, and there’s a lot more to it than spamming comments, trying follow-for-follow tactics, and just posting great content. Interestingly, perhaps one of the most overlooked aspects of a decent and followable profile is social media bio.
The importance of a good social media bio can never be understated, which is why today we’re going to explore the nine ways you can make your bio 100x better in no time at all!
#1 Be Yourself
The first and most important thing for you to remember is to be yourself. Although you’ve got limited categories, it’s vital you showcase your personality and who you are through the content of your bio, and if possible, tell it in a story format.
People love to be entertained by stories, and since you’re on social media, all you’re going to be doing is telling your story as it happens, so make sure your bio reflects this.
#2 Define Your Audience
The best way to SM bio copy is to make sure you know who you’re writing for. After all, you’ll connect online to a 16-year-old girl far differently than you would to a 60-year-old male. Figure out who your audience is and then write in the style that will best connect with them.
#3 Write for the Platform
Each social media platform requires a different kind of bio, which means you need to make sure you’re writing for the platforms you’re on and the audience on each platform. For example, Twitter requires a short and punchy profile, whereas LinkedIn is extensive and detailed.
Bear this in mind when writing yours.
#4 See What Else is Out There
Now, I’m not saying it’s a good idea to go out there and copy someone else’s bio because for one that’s just copying and not being creative at all, and secondly, their profile bio works for them and their audience, and this isn’t you or your audience.
However, there’s no reason why you can’t go out there and look at other bios for inspiration and to see how people in your industry are presenting themselves. See what works and what doesn’t.
#5 Talk About your Accomplishments
When you’re talking to someone face to face, the chances are you’re going to want to be a bit humble with what you say about yourself. However, talking about yourself in your bio is your chance to shine, so don’t be put off by this opportunity to brag.
In the social media game, people want to hear what you’ve got to say because you’re an authority figure, so tell them why you’re an authority figure and tell them what you’ve accomplished in the industry.
#6 Be Accurate and Professional
If you’re to read someone’s SM bio and it’s full of mistakes, errors, typos, and such poor grammar that it’s got to the point of being unreadable, how much are you going to stick around on that page? How quickly are you going to follow them? Yeah, probably not.
When writing your profile bio, make sure you’re taking the time to make it correct in all areas. Even if you’re not a professional writer, here are some online writing tools that can help you achieve that quality:
Academized - This is an online tool you can use to check and correct the grammar of your SM profile content.
#7 Embed a Call to Action
There’s no better place on your profile than your bio to add a call to action because this is where people are going to look. If you’re an author selling a book, tell people to go and buy it with a link. If you’re selling an online course, link to it here for people to go and check out!
#8 Use Keywords
It’s so important to make sure you’re using keywords in your bio. Not to be confused with the now redundant buzzwords, keywords will help your profile remain discoverable, and will tell people exactly what you have to offer!
#9 Add Emojis
“While it may seem counterproductive to include emojis in your bio when you’ve only got a limited number of precious characters to work with, if your bio is a block of text, people will be instantly put off reading it, even if it’s the best bio in the world” shares Annaliese Balaam, a social media manager for Best British Essays and Elite Assignment Help.
Instead, take your time and include emojis to add a visual appeal to your bio, as well as making it stand out from the crowd.
As you can see, there are plenty of things for you to think about when it comes to writing your social media bio. However, the most important thing to remember is to be yourself, and get creative!