Top 10 women in marketing to follow on social media
Article summary
In this article, we talk about 10 female marketers that you absolutely have to follow to learn more about the industry.
13-minute read
The marketing community and industry thrive on a culture of collaboration and knowledge-sharing. Professionals in this field recognize that success is not achieved in isolation but through collective effort and open exchange of ideas.
In this community, there is a strong emphasis on learning from one another and sharing tips and tricks. Prior to International Women’s Day, we wanted to highlight brilliant women in marketing that you should follow to learn trade secrets.
Here's a list of 10 brilliant marketing experts that you should follow online to become a better professional!
1. Brene Brown
Where to follow: Instagram
Brene Brown is not typically thought of as a marketing expert, but rather as a researcher, speaker, and author who specializes in topics such as vulnerability, courage, and shame. However, her work has had a significant impact on the marketing industry and many marketing professionals have turned to her insights for guidance on how to build more authentic and meaningful connections with consumers.
In addition to vulnerability, Brown's work also emphasizes the importance of empathy, authenticity, and storytelling in effective communication. Many marketers have found value in these concepts as they seek to create more compelling and resonant campaigns.
Overall, while Brene Brown may not be a traditional marketing expert, her work has had a significant impact on the industry by challenging marketers to approach their work in a more human-centered and empathetic way.
2. Ann Handley
Where to follow: Twitter
Ann Handley is a well-known content marketer, speaker, and author. She is the Chief Content Officer of MarketingProfs, a popular online marketing education and training company. Handley is also a bestselling author, with her books including "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" and "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."
One of Handley's key contributions to the field of content marketing is her emphasis on the importance of storytelling. She believes that effective content marketing requires brands to tell compelling stories that connect with their audience on a personal level. Handley encourages marketers to focus on creating content that is not only useful and informative but also entertaining and engaging.
Handley is also a proponent of "slow marketing," which involves taking the time to create high-quality, thoughtful content that resonates with your audience, rather than churning out low-quality content in an effort to keep up with the latest trends. She believes that slow marketing can be a powerful way to build long-term relationships with customers and create a lasting impact.
3. Ann Smarty
Where to follow: Twitter
Ann Smarty is a prominent digital marketer, entrepreneur, and blogger. She is the founder of MyBlogGuest, a platform that connects bloggers with guest bloggers, and co-founder of Viral Content Bee, a social media platform that helps users promote their content. Smarty is also a regular contributor to various marketing publications, including Search Engine Journal, Entrepreneur, and Social Media Examiner.
One of Smarty's key areas of expertise is search engine optimization (SEO). She has written extensively on the subject and is known for her focus on ethical, sustainable SEO practices that prioritize user experience and quality content. Smarty is also a strong advocate for guest blogging as a means of building relationships, expanding your reach, and driving traffic to your website.
In addition to SEO and guest blogging, Smarty is also well-versed in social media marketing and content creation. She has a deep understanding of how to create engaging, shareable content that resonates with audiences, and has worked with many brands to develop successful content marketing strategies.
4. Marie Haynes
Where to follow: Twitter
Marie Haynes is a well-known marketing expert, speaker, and author who specializes in search engine optimization (SEO) and digital marketing. She is the founder of Marie Haynes Consulting, a digital marketing agency that helps businesses improve their online visibility and rankings in search engines like Google.
One of Haynes' key areas of expertise is in Google's search algorithms and penalties. She has been studying Google's algorithms and the search industry for more than a decade and has become a respected authority on the subject. Haynes is particularly known for her work in helping businesses recover from Google penalties, which can severely impact their search rankings and traffic.
In addition to her consulting work, Haynes is a frequent speaker at conferences and events around the world, and is a regular contributor to marketing publications such as Moz and Search Engine Journal. She has also authored several books on SEO and digital marketing, including "Unnatural Links: The Complete Guide to Recovery" and "The Practical Guide to Franchise Marketing."
Marie Haynes is a highly regarded marketing expert in the SEO and digital marketing space, known for her expertise in Google's algorithms, penalties, and search ranking factors. Her insights and advice are widely sought after by businesses looking to improve their online visibility and drive more traffic to their websites.
5. Rebekah Radice
Where to follow: Instagram
Rebekah Radice is a well-known marketer, speaker, and author who specializes in social media marketing, content marketing, and personal branding. She is the founder of Rebekah Radice Media, a digital marketing agency that helps businesses and entrepreneurs build their brands online through effective social media and content marketing strategies.
One of Radice's key areas of expertise is in social media marketing, particularly on platforms such as Twitter, LinkedIn, and Instagram. She has written extensively on the subject and is known for her insights on how to build engaged communities and create compelling content that resonates with audiences.
In addition to social media marketing, Radice is also a proponent of personal branding. She believes that building a strong personal brand is essential for establishing credibility and trust with your audience, and has written on the subject in her book "Social Media Mastery: A Comprehensive Guide to Strategic Growth."
Radice is also a popular speaker at marketing conferences and events, where she shares her insights on social media marketing, personal branding, and entrepreneurship. She has been featured in publications such as Forbes, Inc., and Entrepreneur, and has been recognized as a top marketing influencer by several industry publications.
6. Christina Garnett
Where to follow: Twitter
Christina Garnett is a well-known marketer and digital strategist, specializing in content marketing, SEO, and social media marketing. She is currently the Senior Marketing Manager at HubSpot, a leading marketing software company, where she oversees content strategy and execution.
One of Garnett's key areas of expertise is in content marketing, where she focuses on creating engaging, high-quality content that drives traffic and conversions. She has written extensively on the subject and is known for her insights on how to create content that resonates with your audience and drives results.
In addition to content marketing, Garnett is also well-versed in SEO and social media marketing. She has a deep understanding of how to optimize content for search engines and has developed successful social media marketing campaigns for a range of clients.
Garnett is a frequent speaker at marketing conferences and events, where she shares her insights on content marketing, SEO, and social media marketing. She has been featured in publications such as Entrepreneur, The Content Strategist, and The Huffington Post, and has been recognized as a top marketing influencer by several industry publications.
7. Val Geisler
Where to follow: Twitter
Val Geisler is a highly regarded email marketing expert, speaker, and author. She is the founder of Fix My Churn, an email marketing consultancy that helps businesses reduce churn and increase customer engagement through effective email marketing strategies.
Geisler is known for her expertise in email marketing and customer retention. She has developed successful email marketing campaigns for a range of clients and has a deep understanding of how to create engaging, personalized email experiences that drive customer loyalty and retention.
In addition to her consulting work, Geisler is a popular speaker and writer on the subject of email marketing. She is a frequent contributor to industry publications such as Forbes and Entrepreneur and has been featured in publications such as Inc., Fast Company, and The New York Times.
Geisler is also the author of the book "The Email Marketing Mega Guide," which provides a comprehensive overview of email marketing best practices and strategies for businesses of all sizes.
Val Geisler is a highly respected email marketing expert, known for her insights on how to create effective email marketing campaigns that drive customer engagement and loyalty. Her expertise and advice are widely sought after by businesses and marketers looking to improve their email marketing efforts and increase customer retention.
8. Annie Cushing
Where to follow: Twitter
Annie Cushing is a well-known digital marketer, speaker, and author, specializing in analytics, SEO, and digital strategy. She is the founder of Annielytics, a digital analytics consultancy that helps businesses and organizations make data-driven decisions through effective analytics strategies and reporting.
Cushing is known for her expertise in analytics, particularly in the areas of Google Analytics and Excel. She has developed numerous resources and training programs for marketers and businesses to improve their analytics skills and capabilities, including her popular course "Annielytics Dashboard Course."
In addition to her analytics work, Cushing is also well-versed in SEO and digital strategy. She has worked with a range of clients to develop successful SEO campaigns and digital marketing strategies that drive traffic and conversions.
Cushing is a popular speaker at marketing conferences and events, where she shares her insights on analytics, SEO, and digital marketing. She has been featured in publications such as Forbes, The Wall Street Journal, and Mashable, and has been recognized as a top marketing influencer by several industry publications.
9. Madalyn Sklar
Where to follow: Twitter
Madalyn Sklar is a well-known social media strategist, speaker, and trainer. She is the founder of GoGirlsMusic, the oldest and largest online community of female musicians, and has since expanded her focus to help businesses and marketers develop successful social media strategies.
Sklar is known for her expertise in social media marketing, particularly on Twitter. She has developed numerous resources and training programs to help businesses and marketers improve their social media skills and capabilities, including her popular course "Twitter Smarter."
In addition to her social media work, Sklar is also a popular speaker and writer on the subject of social media marketing. She has been featured in publications such as Forbes, The Huffington Post, and Fast Company, and has spoken at marketing conferences and events around the world.
Sklar is also the host of the "Twitter Smarter" podcast, where she interviews social media experts and shares insights and tips on how to improve your social media strategy. She has also co-authored the book "Twitter Marketing for Dummies."
10. Lilach Bullock
Where to follow: YouTube
Lilach Bullock is the founder of Lilach Bullock Limited, a digital marketing agency that helps businesses improve their online presence and grow their brand.
Bullock is known for her expertise in social media marketing, content marketing, and search engine optimization. She has developed numerous resources and training programs to help businesses and marketers improve their digital marketing skills and capabilities, including her popular course "Social Media Mastery."
In addition to her digital marketing work, Bullock is also a prolific writer and speaker on the subject of digital marketing. She has been featured in publications such as Forbes, The Guardian, and The Telegraph, and has spoken at marketing conferences and events around the world.
Bullock is also the author of the book "Social Media Marketing: The Next Generation of Business Engagement," which provides a comprehensive overview of social media marketing best practices and strategies for businesses of all sizes.
In recent years, there has been a notable shift towards greater representation and recognition of diverse influencers, including women.
In particular, women are increasingly contributing an amazing amount of talent and insight to the marketing industry. Women are making their mark in every aspect of marketing, from content creation to social media management, and are bringing unique perspectives and experiences to the table.
