Social media these days is an immense business, which brings social networks $23.5 billion in ad revenue annually. But 2018 wasn't a piece of cake for such giants as Facebook, which is losing money and users because of all the scandals, Instagram, which founders left the company, Google+, which is shutting down, and so on. On the bright side, we observe such trends as more brands relying on social listening tools, influencer marketing is growing, and other.
Now that we’re reaching the end of 2018, we thought it would be really great to share the most important social media statistics. Staying on top of the latest news, trends, and stats behind the social media will help enhance your strategies and plan the engagement of your business with social media.