At Awario, we try to keep a close eye on our competitors. Over the last few months, we've tried dozens of competitive intelligence tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable tools that keep giving us the best insights for growth.
Social media these days is an immense business, which brings social networks $23.5 billion in ad revenue annually. But 2018 wasn't a piece of cake for such giants as Facebook, which is losing money and users because of all the scandals, Instagram, which founders left the company, Google+, which is shutting down, and so on.