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Social listening is a buzzword these days, and it's being adopted by more and more businesses. Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring. In this article, we wanted to show you that social listening can be used in dozens of ways, and brand monitoring is just one of them. We singled out 10 groups of tasks made easy with Awario.
Being a social media marketer means learning to do everything — analyze, create, advertise etc. And the easiest way to do it quickly and effectively is to equip yourself with tools for social media marketing. This infographic will become your swiss-army knife when it comes to choosing the right tools for your business.
At Awario, we try to keep a close eye on our competitors. Over the last few months, we've tried dozens of competitive intelligence tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable tools that keep giving us the best insights for growth.
Social media these days is an immense business, which brings social networks $23.5 billion in ad revenue annually. But 2018 wasn't a piece of cake for such giants as Facebook, which is losing money and users because of all the scandals, Instagram, which founders left the company, Google+, which is shutting down, and so on.