7 marketing conferences to check out in spring 2020
Marketing conferences educate and inspire. They immerse you in a world that lives and breathes marketing. In a world that knows the next trend, the next tool, the next great idea. No matter your experience in the field, you are bound to get something out of the best marketing conferences.
For this post, I went through the spring 2020 conferences and chose the ones that are very likely to suit some of our readers.
Here they are:
Social Media Marketing World
Where: San Diego, CA
When: March 1 - 3, 2020
For whom: for people confused about the ever-changing nature of social media marketing.
The conference covers all you have to know about social strategy, social advertising, content marketing, and social media platforms from Facebook to Pinterest. The event counts more than a hundred social media experts. The atmosphere and organization of the event make it easy to connect with the top experts and form relationships with other marketers.
Speakers include:
- Mari Smith: CEO of Mari Smith International, Inc., leading Facebook expert
- Jasmine Star: Instagram expert
- Mark Schaefer: social futurist
- Ann Handley: MarketingProfs’ chief content officer
Traffic & Conversion Summit
Where: San Diego, CA
When: March 31 - April 2, 2020
For whom: for those who need actionable marketing tips from people who’ve “been there”.
The conference is all about what's happening in the digital marketing world right now. 80 speakers and 10 000 attendees share tips and strategies on how to drive traffic and conversion - the main goals of this event.
Speakers include:
- Ezra Firestone: Co-Founder & CEO of BOOM!
- Mari Smith: CEO of Mari Smith International, Inc., leading Facebook expert
- Mark Roberge: Senior Lecturer, Harvard Business School and Former SVP of Sales at Hubspot
Martech
Where: San Jose, CA
When: April 15 - 17, 2020
For whom: for those who want to get a better understanding of the technology involved in marketing.
Marketers have to know their technology. Everything from hiring to video editing requires knowing the right tools. If you are confused about all that software and miss the good times of Mad Men, this conference is for you. The experts might not break down all you need to know about each tool out there, but they'll give you an understanding of what you need to learn and why.
Speakers include:
- Scott Brinker: blogger at chiefmartec.com
- Jeffrey Eckman: Blue Green Brands, BGC
- Ann Lewnes: EVP & CMO at Adobe
ContentTECH Summit
Where: San Diego, CA
When: April 20 - 22, 2020
For whom: for those who need an instant understanding of content marketing and how it can be used to increase your ROI.
From personal experience, I can tell you that content marketing can be confusing. How do you turn blog posts into profit? Why in the world would you make a video about anything rather than your own product? How often and in what way should you write, record, and publish? If these are the questions you've been asking, ContentTECH is the event for you. The speakers and attendees have set the bar for epic content using the right technology and they are ready to spread the knowledge.
Speakers include:
- Robert Rose: Chief Strategy Advisor at Content Marketing Institute
- Cathy McKnight: Senior Strategist at The Content Advisory
THINK
Where: San Francisco, CA
When: May 4 - 7, 2020
For whom: for anyone.
THINK is the annual IBM business and technology conference. It's the one I'm most excited about because just look at the speakers mentioned below! And these are just some of the stars that you'll have access to in the four days of learning and networking.
Speakers include:
- Ginni Rometty: Chairman and CEO at IBM
- Amal Clooney: a barrister who specializes in international law and human rights, Professor at Columbia Law school
- Mayim Bialik: writer, actress, neuroscientist, best known for her role as Amy Farrah Fowler in the popular CBS comedy, The Big Bang Theory
SaaStr Annual
Where: SF Bay Area, CA
When: March 10 - 12, 2020
For whom: anyone working in SaaS.
The event is 100% focused on SaaS. It includes 40+ hours of actionable content, more than 300 speakers, group mentoring sessions. You also get to meet VCs at a Meet-A-VC program and even might leave the conference with some funding.
Speakers include:
- Eric Yuan: Co-Founder & CEO of Zoom
- Sid Sijbrandij: Co-Founder and CEO of Gitlab
- Wade Foster: CEO and Co-Founder of Zapier
CXL Live 2020
Where: Austin, TX
When: April 5 - 7, 2020
For whom: for people responsible for driving growth through optimization and experimentation.
Firstly, the conference takes place at a very nice resort outside the city center, away from all distraction. All attendees and speakers are staying together for three days. That's bound to have some great networking results. Secondly, speakers at the conference do exactly what the conference is focused on: optimization and experimentation. Third, the ticket is all-inclusive: 2 hotel nights, all meals, parties. And did I mention that the hotel is incredibly luxurious?
Speakers include:
- Ronny Kohavi: VP and Technical Fellow at Airbnb
- Casandra Campbell: testing and experimentation Lead at Shopify
- Sophia Liu: Senior Data Scientist at Netflix
That's it for this spring, the month to self-improve and get inspired. Are you planning to go to any of these? Any other? Let me know in the comments!