This is a list of best cheap or free tools for PR beginners and professionals. Some of them are mutually exclusive, so don't worry: you won't need seven tools to do your job. All of them, however, are worth checking out to know which ones suit you best.

Freelance and remote work is changing our lives.Change is usually both good and bad, and it’s definitely the case with the freelance trend. So if we want to move into the new world of random working hours and laptops in bed, it’s vital to do so mindfully. 

Marketing disasters and social media crises are the reasons marketers often play safe, avoid social media campaigning, and have anxiety attacks at nights. While the consequences of bad marketing ideas can be truly disastrous, playing safe and avoiding creativity isn't the way to go. The way to go is to look at the mistakes of others and see how they could've been prevented. That's exactly what we did in this article.

Tech startups (and even huge successful tech companies) aren’t known for their outstanding customer service. For example, to write this post, I went ahead and asked my colleagues about their positive experience with tech customer care. You wouldn’t believe the amount of cynical smiles and uncertain head shaking! Most started straight away with terrible stories.

Advertising is about two things: attention and decision-making. This post will be more about how arousal - the ideal reaction to sexual ads - influences our decision-making. And, as it’s interesting and demonstrative and important to know, we’ll step back from buying behavior and go back to the research on other types of behavior. In this case, sex-related. 

As psychologists and anthropologists suggested long time ago, we live in two different worlds simultaneously: a world of social norms and a world of market norms.The first ones includes doing something good for its own sake. You help your neighbour move in because it’s a nice thing to do and you make a dinner for your family on Thanksgiving without expecting your sister-in-law to pay you back the cost of a restaurant meal. In fact, you’d probably be outraged if she did so.

“The way to love anything is to realize that it might be lost”, said Gilbert K. Chesterton, an English poet and writer. He probably never thought this beautiful but cynical phrase will be quoted by psychologists and economists of our time. And yet it is, for a simple fact: it’s true. This is exactly how our mind values things - in a nutshell.

One day you begin to notice how others use consumer psychology tricks on you. And most of all, of course, you see the huge successful brands do these tricks.

The rise of social media marketing, the phenomenon of fake users, the unprecedented success of influencer marketing - all have been attributed to the power of social proof. So let’s not stay behind, and talk about the phenomenon of social proof.