I studied Psychology at uni, and on our course marketing was always considered “the dark side of psychology”. I haven’t thought about joining it, until it became clear that the dark side is the perfect blend of all exciting fields: technology, psychology, creative writing, and design. And, as the saying goes, they had cookies. I am now a Market Research Manager at Awario. I research trends and best practices, and write a blog about everything marketing incorporates, from social media to generational differences. Follow me on Twitter @BlondeAlina and let's connect on LinkedIn (Alina Gorbatch)!