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2019 has already given us the marketing campaigns that were exciting, controversial, creative, and, most of all, that achieved the goals they were set to achieve. Even if it didn’t look so right away. There are many lessons to be learned from these brands. And I’ll start from the most obvious one - Gillette.
We decided not to fall behind and analyze the data behind the series. The number of social media mentions was huge: almost 500k in a month that we monitored social media for mentions of "Game of Thrones"/"GoT". It's this kind of big data that lets you see the overall reaction to the show, ignoring the loudest and most active speakers.
The psychology of pricing is more relevant than you’d expect. The fact that some tricks have been used since cavemen drew $9.99 on walls, surprisingly doesn’t make the tricks less effective today. So today we’ll recall what we know about the psychology of pricing, i.e. the forces that make people perceive the product as cheaper, better, or just feel that "the price is right".
As an app that specializes in social media, we decided to see how people feel about Brexit on social media. Here's what we found after analyzing more than a million mentions of "Brexit" and more than 500.000 mentions of Theresa May (in a month!).
Online marketing has one overwhelming goal: to catch people where they are - online. The average American spends 24 hours a week online. All the time that we could spend looking at billboards (e.g., while sitting in a car next to the driver) we look at the phones. All the time that we could watch TV, we watch YouTube and Instagram, while the younger kids watch TikTok.