There ain't no rest for the wicked marketers: one of the biggest holidays in terms of customer spending is coming. Valentine's Day is exactly in a month. And you know what that means: getting customers to show their love for each other with your products, jumping on the hype train to grow brand awareness, using a chance to stand out, having a lovely February ROI spike, and entering spring happy, satisfied and full of loooove.

To compare and contrast apps, I've taken the ones that are well-known, widely used, and often mentioned in the "top best productivity apps" lists. This is their crush-test against each other on social media. We'll discover which ones are talked about the most, what are the examples of the things people say when they mention these apps, what is the sentiment behind these brands, and so on.

We came up with a list of the last-minute Christmas campaigns. The key behind them all is this: if you can't make your holiday marketing big, make it personalized, cozy, and warm. Make it about your customers. Make them feel special. Doesn't that sound nice?

As an experiment, I decided to find leads for marketing agencies using Awario Leads feature. In this post, I’ll take you through the process, so that you could understand the workflow, see what kind of results Leads brings, and later repeat the process for your own industry.

This is a list of best cheap or free tools for PR beginners and professionals. Some of them are mutually exclusive, so don't worry: you won't need seven tools to do your job. All of them, however, are worth checking out to know which ones suit you best.

Freelance and remote work is changing our lives.Change is usually both good and bad, and it’s definitely the case with the freelance trend. So if we want to move into the new world of random working hours and laptops in bed, it’s vital to do so mindfully. 

Marketing disasters and social media crises are the reasons marketers often play safe, avoid social media campaigning, and have anxiety attacks at nights. While the consequences of bad marketing ideas can be truly disastrous, playing safe and avoiding creativity isn't the way to go. The way to go is to look at the mistakes of others and see how they could've been prevented. That's exactly what we did in this article.

Tech startups (and even huge successful tech companies) aren’t known for their outstanding customer service. For example, to write this post, I went ahead and asked my colleagues about their positive experience with tech customer care. You wouldn’t believe the amount of cynical smiles and uncertain head shaking! Most started straight away with terrible stories.

Advertising is about two things: attention and decision-making. This post will be more about how arousal - the ideal reaction to sexual ads - influences our decision-making. And, as it’s interesting and demonstrative and important to know, we’ll step back from buying behavior and go back to the research on other types of behavior. In this case, sex-related.