The reason behind most viral content being viral is damn luck or very good promotion. However, often it’s also a set of requirements that makes the content more likely to blow up. In this article, we’ll explore what these requirements are.

I have a friend who is a passionate FC Barcelona supporter. Once, when his team lost, I found him in the kitchen wiping tears off his face. So I asked a logical, or so I assumed, question: how did he become a fan? My friend stopped crying and visibly concentrated. “I think it all started when I bought the FC Barcelona T-shirt”, he finally said. I kept wondering: “So first you bought a T-shirt and then you became a fan?” He nodded.

Bad habits are everywhere. Actions we perform mindlessly or plan to give up… at some point. Feeling suddenly guilty about the role of cake or alcohol in your life? Well, this article is not about that. It’s about social media marketing. Nothing personal, just business.

We know that loads of our buying choices are emotional rather than rational. However, when it comes to specific emotions, such as sexual arousal or fear… Things get much more complicated. Sure, sometimes these messages work. For anyone that doesn’t believe in the power of a fear-based message, conventional marketers suggest going into a building and screaming "fire". However, for marketers, knowing that something works in some cases is not enough. We have to know when, how, and with what products you can scare the customer into going for it.

Creating diverse social media content is at the core of any SMM strategy. To make sure followers stay with us, we need copywriting skills and design skills; know how to make infographics, edit images, and make videos. A whole load of effort, if you ask me. Luckily, an incredible number of tools are out there to help a fellow social media marketer. And here comes the list of such tools.

This time we took the Royal Family as subjects of our social media analysis. They are public figures, they are talked about online, and they care a lot about their reputation. It even might be that they are using a social media monitoring tool to keep an eye on it!

It's easy to forget that universities are businesses, too, and that they might need social media monitoring even more than any other business out there. Why? Because universities are all about their reputation.

There ain't no rest for the wicked marketers: one of the biggest holidays in terms of customer spending is coming. Valentine's Day is exactly in a month. And you know what that means: getting customers to show their love for each other with your products, jumping on the hype train to grow brand awareness, using a chance to stand out, having a lovely February ROI spike, and entering spring happy, satisfied and full of loooove.

To compare and contrast apps, I've taken the ones that are well-known, widely used, and often mentioned in the "top best productivity apps" lists. This is their crush-test against each other on social media. We'll discover which ones are talked about the most, what are the examples of the things people say when they mention these apps, what is the sentiment behind these brands, and so on.