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The psychology of pricing is more relevant than you’d expect. The fact that some tricks have been used since cavemen drew $9.99 on walls, surprisingly doesn’t make the tricks less effective today. So today we’ll recall what we know about the psychology of pricing, i.e. the forces that make people perceive the product as cheaper, better, or just feel that "the price is right".
As an app that specializes in social media, we decided to see how people feel about Brexit on social media. Here's what we found after analyzing more than a million mentions of "Brexit" and more than 500.000 mentions of Theresa May (in a month!).
Online marketing has one overwhelming goal: to catch people where they are - online. The average American spends 24 hours a week online. All the time that we could spend looking at billboards (e.g., while sitting in a car next to the driver) we look at the phones. All the time that we could watch TV, we watch YouTube and Instagram, while the younger kids watch TikTok.
This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success. And it goes without saying that the products of these companies are truly great products. However, sometimes it's also an idea, a specific campaign, or a general marketing strategy that gets the engine running.
I have a friend who is a passionate FC Barcelona supporter. Once, when his team lost, I found him in the kitchen wiping tears off his face. So I asked a logical, or so I assumed, question: how did he become a fan? My friend stopped crying and visibly concentrated. “I think it all started when I bought the FC Barcelona T-shirt”, he finally said. I kept wondering: “So first you bought a T-shirt and then you became a fan?” He nodded.
Bad habits are everywhere. Actions we perform mindlessly or plan to give up… at some point. Feeling suddenly guilty about the role of cake or alcohol in your life? Well, this article is not about that. It’s about social media marketing. Nothing personal, just business.