Social media today requires a lot more attention than it used to a few years ago. The social landscape has evolved from what many businesses thought was optional to a necessary component of a comprehensive digital strategy.
Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. With 2 billion monthly active users, it’s no wonder as to how Facebook is able to reach such a massive audience. However in order to achieve successful results with your Facebook marketing efforts, it’s important to fully understand and take advantage of the platform’s analytics tools.