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Today’s consumers have more power and influence than ever before. Over the last few years, heightened interest in experiences and engagement have shifted the ways in which brands achieve success. In this digital age, that means understanding and adopting the latest technologies and channels preferred by your target market. As technology titan Mark Hurd has stated, “Get behind in technology and you can be gone in a snap.” To help you stay ahead of the competition and on track for a successful new year, we’re sharing some of the top projected trends for optimized customer engagement in 2019.