It’s not enough to rack up a huge number of likes and retweets on social media. While those metrics can be impressive, as long as your prospective customers stay on social media, then you’re at the mercy of the network. Your following could disappear in a flash if your account is suspended, or you could find yourself having to pay ever-increasing fees to get your content seen. To make the most of your presence on social media, your goal should be to use it to grow your email list. Here are some of the most effective ways to do that and get closer to your audience.