Pinterest Marketing 101: what it is and how to use it

Belle Balace
by Belle Balace on September 18, 2017

Fact: You can raise brand awareness and get your product known more (even make a sale!) on Pinterest.

You’ve been probably sharing the photos of your newest products or your well-written and well-researched blog posts on Facebook, LinkedIn, and Twitter for a long time now and your statistics show that this is still not enough.

Well, I think this is because you’re forgetting about Pinterest. Most social networking sites are free, and all you have to do is most out of them. There are plenty of social networking sites that you can join, such as Google+, Reddit, Snapchat, and StumbleUpon. But for now, let’s talk about Pinterest.pinterest

If you think Pinterest can’t contribute any growth to your business or increase your website traffic, I hate to break it to you but you have been wronged.

I must admit that I was guilty of thinking the same thing before. However, when my team and I gave it a shot last year, oh boy, it’s like we had an epiphany. We got – and are still getting – thousands of website traffic. And since then, Pinterest has been one of our top priorities and one of our top sources of traffic.

So why should you or your business even bother being active on Pinterest? Let the surprising stats about this idea-sharing-social-network site convince you.

The Facts Of Pinterest

The Digital Marketing Ramblings team gathered important statistics about Pinterest, and they discovered that:

• 175 million = active Pinterest users
• 85% = female users
• 70 million = monthly users in the US
• 80 million = monthly users outside the US
• 67% = users who are millennials

In addition, the team of #SMPerth also collected their own Pinterest statistics and they found out that:

• 47% = users who are more likely to be introduced to a new brand than compared to any other sites
• 83% = users who will more likely follow a brand than a celebrity
• 70% = sales from promoted pins
• 36% = pins that get more likes when they have a price included
• 87% = users who have made a purchase on Pinterest
• 2nd = Pinterest is the second highest referrer to Shopify stores
• 72% = users who use Pinterest to research what to buy offline

Are you now convinced? If not yet, there’s nothing more I can do. What you decide to do is beyond my control.

If you are thinking about starting to market your product, getting more traffic to your site, or raising brand awareness on Pinterest, I’m going to show you how you can do it. Don’t worry, it’s actually very simple.

How To Do Pinterest Marketingpillows

If you are selling a product:

If you want more traffic to your website/blog:

If you’re aiming to raise awareness about your brand/nonprofit:

One Last Pinterest Advice

If your Pinterest is set up for business, then you’ll have access to its Analytics. You’ll easily determine here which content or pins are getting more impressions, clicks, saves and how many, and who your audience are. Pretty neat, right?

Using this, you can identify which pin you can promote – it’s like the boost post on Facebook. You can either promote the most effective pin to reach more people or promote the less effective one so you get traffic from the top one organically and from the promoted pin.

Be honest, what do you think of Pinterest as a marketing tool? Share your thoughts in the comments!

Related posts