Top 8 tools for PR professionals to find pubication opportunities
Article summary
In this article, we cover the best 8 tools to assist PR managers in their various tasks: from content creation and data visualization to distribution and building relationships with the journalists. Check out the list to boost your PR strategy!
In today's fast-paced business world, PR has become an integral part of any successful organization. With the rise of social media and the ever-increasing amount of digital content, it's more important than ever for PR managers to stay on top of their game. The integration of digital PR strategies has become crucial in leveraging online platforms to enhance brand visibility and engagement
Fortunately, software has emerged to help PR managers manage their workflow, analyze data, and ultimately create successful PR campaigns. In this article, we will explore the benefits of using marketing software for PR management and highlight some of the most popular tools available in the market today.
Whether you're a PR manager looking to streamline your work or an organization looking to improve your PR efforts, this article will provide valuable insights into the world of PR tools.
1. Awario for relationship building
Social listening has become an essential tool for PR professionals looking to expand their network and gain valuable media opportunities. One such tool is Awario, which scans the web for brand mentions, industry trends, and competitor activity.
By monitoring mentions in the News/Blogs and Web sources, PR managers can discover new websites and authors to collaborate with. Sorting mentions by reach or using advanced filtering can help identify high-value opportunities.
Additionally, domain stats provide insight into a website's influence, traffic, and top authors, allowing PR managers to identify potential collaborators and keep track of key contacts. With social listening tools like Awario, PR professionals can effectively grow their network and leverage their strongest PR asset to achieve success.
In addition to that, Awario helps you connect with both journalists and opinion leaders. The tool can help you find three major groups of influencers to connect to with social listening.
Influencers who are already talking about you
These are the opinion leaders who came up in the course of tracking your brand. You can locate them in the Mentions and Influencers feeds in your Dashboard or by diving into the Mentions feed.
Influencers who are talking about your industry
These can be pulled from your industry alert. They don't necessarily know about you or your direct competitors but they're talking about your industry and are likely to be interested to explore your company and products.
Influencers who are working with your competitors
These are uncovered alongside other competitor intelligence insights. Opinion leaders working with your competition are already promoting products and services like yours. Winning their trust and loyalty can do wonders for your PR work.
All this makes Awario a perfect tool for discovering PR opportunities. Time to share with your team the cool new technology that'll transform reputation and crisis management once and for all.
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2. Rank Tracker for keyword research
The Rank Tracker tool by SEO PowerSuite is a powerful tool that can help PR professionals with their keyword research. This tool allows users to track their website's search engine rankings for specific keywords and phrases, as well as those of their competitors. By analyzing this data, PR professionals can gain valuable insights into their target audience and create more effective PR strategies.
One of the key features of the Rank Tracker tool is the ability to track the rankings of keywords across multiple search engines, including Google, Bing, and Yahoo. This allows PR professionals to get a comprehensive view of their website's performance in search engine rankings and identify areas for improvement.
In addition, the Rank Tracker tool also allows users to track the rankings of keywords based on their location, language, and device type. This is especially useful for PR professionals who are targeting specific audiences in different regions or languages.
Another powerful feature of the Rank Tracker tool is the ability to analyze competitors' rankings for specific keywords. This allows PR professionals to identify opportunities to improve their own SEO and outperform their competition. By focusing on high-performing keywords and optimizing their content accordingly, PR professionals can increase their website's visibility and attract more targeted traffic.
Furthermore, the Rank Tracker tool also provides users with keyword research capabilities, allowing them to identify new keywords and phrases related to their industry or brand. This can help PR professionals stay up-to-date with the latest trends and incorporate them into their PR strategies, increasing their chances of being noticed and reaching a wider audience.
Overall, the Rank Tracker tool by SEO PowerSuite is an essential tool for PR professionals looking to optimize their website's SEO and create more effective PR strategies.
3. HARO for connecting with relevant media
HARO (Help A Reporter Out) is a powerful tool that can help PR professionals connect with journalists and get media coverage for their brand or business. It is a platform where journalists and bloggers can post requests for sources and experts on a variety of topics. PR professionals can respond to these requests and offer their expertise, positioning themselves and their brand as thought leaders in their industry.
Using HARO is a simple process. First, PR professionals need to sign up for a free account on the HARO website. Once registered, they will receive daily emails containing a list of journalist requests for sources on various topics. PR professionals can review these requests and identify those that are relevant to their brand or industry.
When they find a relevant request, PR professionals can respond to the journalist directly and provide information, insights, or expertise related to the topic. This can include data, quotes, case studies, or any other information that can help the journalist create a compelling story.
By connecting with journalists through HARO, PR professionals can increase their chances of getting media coverage for their brand or business. HARO is used by journalists from top media outlets such as Forbes, The New York Times, and The Wall Street Journal, making it a powerful tool for PR professionals seeking high-quality media coverage.
Moreover, responding to journalist requests on HARO can also help PR professionals establish relationships with journalists and build their media network. This can lead to future media opportunities and collaborations, helping to establish their brand as a trusted source in their industry.
Overall, HARO is a powerful tool for PR professionals seeking to connect with journalists and get media coverage for their brand or business. By responding to journalist requests, PR professionals can position themselves as thought leaders in their industry, increase their chances of getting media coverage, and establish relationships with journalists that can lead to future media opportunities.
4. PRWeb for news distribution
PRWeb is a popular news distribution service used by PR professionals to distribute their news and press releases to a wide audience. The platform offers a variety of distribution options, including national, regional, and industry-specific distribution, ensuring that the news reaches the right audience.
Using PRWeb is a straightforward process. PR professionals can create an account on the platform and upload their news or press release, along with multimedia assets such as images or videos. They can also select the distribution option that best suits their needs and budget.
Once the news or press release is uploaded and the distribution option is selected, PRWeb will distribute it to its network of journalists, bloggers, and media outlets, increasing the chances of the news being picked up and published. PRWeb also offers reporting and analytics tools that allow PR professionals to track the performance of their news distribution and see how many views, clicks, and social shares their news received.
Using PRWeb for news distribution has several benefits for PR professionals. Firstly, it increases the reach and visibility of the news or press release, reaching a wider audience than traditional media outlets alone. Secondly, it offers a cost-effective way to distribute news, with distribution options to fit most budgets. Thirdly, it offers reporting and analytics tools that provide valuable insights into the performance of the news distribution and allow for optimization and improvement for future distribution efforts.
5. Hootsuite for social media marketing
Hootsuite is a popular social media management platform that can be used by PR professionals to streamline their social media marketing efforts. The platform allows users to manage multiple social media accounts from a single dashboard, schedule posts, track analytics, and engage with followers in real-time.
PR professionals can use Hootsuite to create and execute social media marketing campaigns that support their PR goals. The platform's scheduling feature allows them to plan and publish social media content in advance, ensuring that their message is consistent across all channels and that they maintain a regular posting schedule. They can also use Hootsuite to monitor social media conversations about their brand or industry and engage with their followers in real-time, building relationships and increasing engagement.
In addition, Hootsuite offers robust analytics and reporting tools that provide PR professionals with valuable insights into their social media performance. They can use these insights to track the success of their social media campaigns, identify areas for improvement, and adjust their strategy accordingly.
Overall, Hootsuite is a powerful tool for PR professionals seeking to enhance their social media marketing efforts. Its features for scheduling, monitoring, engagement, and analytics make it a versatile platform that can support a range of PR goals. By using Hootsuite, PR professionals can increase the efficiency and effectiveness of their social media marketing campaigns and achieve their PR objectives.
6. Mailchimp for email marketing and outreach
PR managers can use Mailchimp, an email marketing platform, to enhance their PR efforts in several ways. Here are a few examples:
Press release distribution: Mailchimp allows PR managers to create and distribute press releases to targeted audiences. With Mailchimp, PR managers can create professional-looking emails with embedded images and videos, and then send them to a list of subscribers or media contacts. The platform also provides analytics and reporting tools that allow PR managers to track the performance of their press releases.
Newsletter creation: PR managers can use Mailchimp to create and send newsletters to their subscribers. Newsletters can be used to keep subscribers informed about company news, industry trends, or upcoming events. By using Mailchimp's customizable templates, PR managers can design newsletters that align with their brand and message.
Targeted outreach: Mailchimp allows PR managers to segment their email list based on subscriber interests, location, or other demographic information. This allows PR managers to send targeted emails to specific groups of subscribers, improving the chances of engagement and response.
Automated campaigns: Mailchimp's automation features allow PR managers to set up email campaigns that trigger based on subscriber behavior or other criteria. For example, PR managers can set up an automated campaign to welcome new subscribers, or to follow up with subscribers who have not engaged with previous emails.
Overall, Mailchimp can be a valuable tool for PR managers looking to enhance their email marketing efforts. By using Mailchimp's features for press release distribution, newsletter creation, targeted outreach, and automation, PR managers can improve their chances of engagement and response, and ultimately, achieve their PR objectives.
7. Grammarly for writing enticing articles
Grammarly is an online writing and editing tool that can be very useful for PR managers. Here are a few ways in which Grammarly can be beneficial:
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Improving writing skills: As PR managers, it's essential to communicate effectively and professionally. Grammarly can help improve your writing skills by identifying errors and providing suggestions for improvement. The tool can catch spelling mistakes, grammatical errors, and punctuation errors that may be missed during manual proofreading.
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Ensuring accuracy: Accuracy is crucial in PR, and Grammarly can help ensure that your writing is accurate and error-free. The tool can detect contextual errors, such as incorrect word usage, and suggest alternative options. This is particularly helpful when dealing with technical jargon or industry-specific terminology.
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Enhancing tone and clarity: Tone and clarity are key aspects of effective PR communication. Grammarly can help PR managers achieve the right tone and clarity by offering suggestions to improve sentence structure, word choice, and overall readability. The tool can also identify awkward phrasing and suggest alternatives that better convey the intended message.
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Saving time: In PR, time is often a precious resource, and Grammarly can help save time by providing quick and accurate proofreading. With the tool's real-time suggestions and auto-correct feature, PR managers can edit their writing quickly and easily, without the need for extensive manual proofreading.
Overall, Grammarly can be a useful tool for PR managers looking to improve their writing skills, ensure accuracy, enhance tone and clarity, and save time. By using Grammarly to refine their writing, PR managers can better communicate their message and achieve their PR goals.
8. Visme for graphs and presentations
Visme is an online graphic design tool that PR managers can use to create graphs and presentations for their PR campaigns.
First of all, Vise helps create visuals to accompany your content. PR campaigns often involve communicating complex information to the target audience. With Visme, PR managers can create engaging visuals that make it easier for the audience to understand the message. The tool offers a wide range of customizable templates, charts, and graphs that can be used to present data in an engaging and visually appealing way.
Visme is easy to use, and PR managers can quickly create professional-looking presentations and graphics without the need for extensive design experience. The tool offers a user-friendly interface and drag-and-drop functionality, making it easy to create and customize designs.
The tool offers collaboration features that allow PR managers to work with their team members, stakeholders, and clients in real-time. This can be particularly helpful for PR campaigns that involve multiple stakeholders and require input from different departments.
Visme provides you with a wide range of data visualization tools that can be used to create charts, graphs, and other visual representations of data. PR managers can use these tools to create informative and visually appealing data visualizations that help to communicate key insights to their target audience.
Overall, Visme is a powerful tool that PR managers can use to create engaging and informative presentations and graphics for their PR campaigns. By using Visme to create compelling visuals, PR managers can better communicate their message and achieve their PR goals.
In conclusion, the world of PR is constantly evolving, and it's important for PR professionals to stay ahead of the game. With the right tools and strategies, PR managers can effectively communicate their message to their target audience, build relationships with journalists and influencers, and ultimately achieve their PR goals.
In this article, we've highlighted eight marketing tools that can help PR professionals streamline their workflow, improve their content, and amplify their message. By utilizing these tools, PR managers can take their campaigns to the next level and deliver results that drive business growth.
