Awario Hacks Market Research Social Media Monitoring

How to see how many times a hashtag was used on Twitter

Anna Bredava
by Anna Bredava on March 25, 2021

Article summary

In this article, we explain how to see how many times a hashtag was used on Twitter and how to analyze Twitter hashtags. You can track hashtags to analyze your marketing campaign, monitor your event and see how it performed on social media, find your target audience, collect user-generated content, and improve your strategy based on the social listening insights.

Contents
  1. Why is it important to know how many times a hashtag was used?
  2. How to see how many times a hashtag was used on Twitter?
  3. How to compare Twitter hashtags

Our generation is defined by hashtags. Such hashtags as #MeToo or #BlackLivesMatter allowed marginalized people to build entire movements and make space for important discussions, while other hashtags such as #LikeAGirl helped to launch historical marketing campaigns. Everyone living in 2021 understands the power of a good hashtag. 

Almost every social media network incorporates hashtags but Twitter is probably the most optimized platform for using hashtags. There are several factors that play into that:

  • Twitter’s feed algorithm takes hashtags into account when recommending new content for you. It does so by offering you to subscribe to Topics. Topics give you a personalized Twitter experience with relevant tweets, events, and ads. 

  • Twitter encourages people to use trending hashtags when talking about relevant topics. Its ‘Trending’ panel is always visible for users. 

  • Just one click on a hashtag takes you to the feed full of tweets related to this hashtag. This option facilitates content discovery and allows users to stay on top of the relevant news. 

Overall, we use hashtags on Twitter to learn more about a certain topic or contribute our opinion to this topic, follow an event, or join a community of people with similar interests. 

Many brands create their own hashtags for specific campaigns. Creating a unique hashtag allows your brand to capture attention and raise brand awareness. Besides, a dedicated hashtag lets you easily track and analyze your campaign — we will cover how to do it later in the article.

Marketers can also use Twitter hashtags as a tool for market research or lead generation (find out more about this in our article on Twitter lead generation). Besides, the right hashtags can help you maximize the reach of your tweets. You can join a viral trend or use a hashtag related to a current event to talk about it from your brand’s perspective to raise your brand awareness.

These use-cases make hashtags on Twitter a valuable marketing resource that needs to be measured.

Why is it important to know how many times a hashtag was used?

There are several instances when it might be helpful to know how many times a hashtag was used.

If you’re launching your own hashtag campaign, seeing how many times a hashtag was used may indicate how successful your campaign was and how many people it reached.

If you’re researching a community hashtag, it can show the size of your target audience. The number of tweets featuring an event-related hashtag represents how much buzz the event generated online.

All in all, the number of tweets with a hashtag is an important metric for audience research, campaign analysis, and market research. 

How to see how many times a hashtag was used on Twitter?

The best way to measure the popularity of a certain hashtag is to use a social media monitoring tool such as Awario. It tracks hashtags on the Internet across several platforms, including Twitter, YouTube, and Reddit, and analyzes data around them.

Awario’s abilities go far beyond counting how many times a hashtag was used. The tool allows you to gather and analyze data on social media and the web, so the analytics for a hashtag it provides are extremely comprehensive. It can show you:

  • How many people saw the hashtag

  • The sentiment people express when they use the hashtag

  • The gender breakdown of people using the hashtag

  • Countries and languages of the tweets

  • Most popular tweets with the hashtag

  • Most popular Twitter accounts using the hashtag

  • Other popular hashtags related to yours

  • Context of discussions around the hashtags

  • Which accounts and topics drive the conversation around the hashtag

All these insights can be used in planning and evaluating your hashtag campaign, developing your social media strategy, upgrading your Twitter lead generation techniques. 

Awario is extremely user-friendly, thus to track a hashtag on Twitter, you just need to go through three easy steps that won’t take more than 10 minutes.

Step 1: Set up a hashtag monitoring alert

If it’s your first time using Awario, the tool will ask you to create a project. Since we have a specific goal in mind — tracking a Twitter hashtag — hit Create an empty project instead to set up a hashtag tracking alert. 

Then click the Plus icon at the top left corner of your screen to create the alert.

Let’s go through all the settings one by one. 

Add your hashtag or hashtags as your keywords

The website or web page field allows you to track the links to your websites on the Internet, for now, leave this field blank.

Negative keywords allow you to eliminate irrelevant tweets. For example, let’s say there’s a brand using #flowerpower hashtag, but they want to eliminate any mentions connected to hippies. They can add “hippie” to negative keywords, so every time someone uses hashtag #flowerpower to talk about hippies, the tool will ignore this tweet. 

Languages and countries categories are useful if you’re, for example, tracking a hashtag campaign that targets a specific country.

We, of course, choose Twitter as the source of mentions.

Date range allows you to choose how old the data you collect will be. Mind you, Twitter only allows 7 days of historical data. However, if you continue tracking your hashtag, you’ll get more and more data with time. 

All you need to do now is click Save so you’ll immediately get access to the tweets with your hashtag. 

Step 2: Work with mentions

Since Awario supports real-time monitoring, you don’t have to wait — the tool will immediately provide you with tweets mentioning your hashtags. 

To see how many times your hashtag was used, go to the Dashboard and select a time frame you are interested in.

As you see, the number of times a hashtag was used will show up on the top left corner of your Dashboard. For example, #MarketingTwitter was mentioned more than ten thousand times in the last month. In addition to that, you immediately notice how the popularity of the hashtag changes over time.

Tracking your hashtag can give you many insights. Here’s what the Dashboard with essential info on your hashtag looks like.

As you can see, Awario gives you much more information than a simple number of tweets with your hashtag. Let’s go through the list of all the insights you can get from Awario and check where to find them in the tool. 

How many people saw the hashtag

This is especially useful if you want to know how many people your unique hashtag reached. To check your hashtag’s reach, go to the Dashboard and click the Reach widget right next to the number of mentions. 

The sentiment around the hashtag

Awario is able to tell what percentage of the tweets featuring your hashtag are positive and negative. If you want to quickly check how people feel about your marketing campaign or event, this is the metric for you.

You can find this information on the Dashboard.

The most popular tweets with the hashtag 

Top tweets that include your hashtags can show you what drives the conversation and what thoughts and opinions resonate with people. There are several ways to get this information with Awario.

The quickest way is to check Mentions widget on your Dashboard. It will show you top tweets in the given time frame.

Another way is to go to your Mention Feed — to do that, click on the name of your alert — and sort them by Reach to get the top tweets with the highest number of impressions.

Top tweets can help you see the main ideas and topics of discussions. However, sometimes you need to dive deeper and see which tweets and topics generated a large number of impressions at a particular point in time. To see this, check the Insights icon at the top right corner of your Dashboard.

This can be used to see what aspects of your hashtag campaign excited your audience the most, or, if you’re tracking an event hashtag, which moments stood out. 

Top influencers and most active Twitter users

Let me paint you a picture: you log in and see that an influencer organically included your campaign hashtag in their tweet. Sounds like a social media manager’s dream!

Identifying influencers is an important part of campaign evaluation, and Awario can help you find all the micro-and macro-influencers who used your hashtag. To do that, click on the Influencers report on the left sidebar. 

Here you can sort influencers by reach or by the number of times they mentioned the hashtag. The latter will help you identify Twitter users most involved with your campaign or event.

If you want to know more about finding influencers on Twitter, check out this guide. Or, if you're an audial learner, listen to our podcast about influencer marketing!

Awario Marketing Talk · Influencer Marketing on Instagram: tips and tricks

Demographic data

Knowing how many times a hashtag was used on Twitter and how many people saw it allows you to understand how many people it reached. But oftentimes, you need to know who these people are.

Awario’s Dashboard shows you the genders, locations, and languages of your audience. In addition to that, it can show you how many times your hashtag was tweeted by a person or an organization. 

This information is vital to understanding your campaign’s actual audience. 

Popular hashtags

If you’re conducting hashtag research, your goal is to find hashtags associated with your main one: to expand your reach, find new audiences, etc. 

Awario’s Topic Cloud allows you to see all the hashtags and phrases used along with the hashtag you monitor.

You can later use them in your social media strategy or add them to your alert settings to broaden your research. Just click on your alert and add the relevant hashtags to your keywords!

How to compare Twitter hashtags

If you’re running a hashtag campaign, you might be curious to see how it performs in comparison to your competitors. The same goes for events or branded hashtags: hashtag comparison allows you to benchmark your own success against other players on the field.

First of all, you need to create alerts for your competitors’ hashtags. Workflow is pretty much the same: go back to Step 1 of the article if you need any clues. 

Then go to the Alert Comparison report on the left sidebar of your screen. Here you can compare all the aforementioned metrics, including the number of times each hashtag was used, their reach, demographics, sentiment, and so on.

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“How to see how many times a hashtag was used on Twitter” seems like a simple question. However, if we dig deeper and use the right tools, we discover that Twitter hashtag monitoring answers these questions and much more!

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