7 best online reputation management tools for your business
Online reputation management is something no brand can ignore. Online posts, comments, reviews, and rankings are what makes or breaks a brand’s reputation.
It won’t surprise you that 88 percent of buyers research products online before making a purchase (both online and in-store), and 86 percent will hesitate to purchase from a business that has negative reviews. And then there are social media crises: negative posts about a brand spread on social media, letting more and more people know that the customer service/the product/the marketing is terrible, offensive, or wrong. Social media crises come and go, leaving dozens of broken businesses behind. Online reputation management can stop such disasters when they are just unfolding.
Whether your brand is new to the market, or has been building a reputation since the 1980s, keeping an eye on what’s going on online ― social media, review sites, search rankings, etc. ― is essential in the world where public opinion is inspired by the Internet and expressed on the Internet.
With this in mind, we gathered online reputation management tools that will help you take care of your brand and save it from possible troubles.
Yes, including our own tool, especially as number one, is tacky. But we’re not here to do tricky marketing: we’re here to list awesome reputation management tools, and Awario is one of them.
In case you’re new to the blog, Awario is a social media monitoring tool: it finds mentions of any given brand on social media networks, news sites, blogs, forums, and the web. With Awario, you can see how many people are talking about your brand, where they are, who they are, and what they say.
Built-in sentiment analysis breaks down all mentions into positive, negative, and neutral. At any time you can open the app and see how your brand’s reputation is changing. If there is unusual activity regarding your brand online, Awario lets you know and shows you what might be the underlying cause for the activity with the help of Insights. Of course, for the tool to do that, you have to create an alert for your brand (as a matter of fact, you can do that for any other keyword, e.g., your own name).
Pricing: Awario’s Starter is $29/mo, Pro is ($89/mo), and Enterprise starts from $299/mo. An annual plan saves you two months. Awario offers a 7-day free trial.
The name Reputology signals reputation management ― and that’s exactly what the tool does. However, it does it in a much different way than Awario. Reputology helps businesses track their online reviews on common and uncommon review sites. This includes such popular hits as Google Reviews, Facebook Reviews, Yelp, Amazon, etc., but Reputology also monitors industry-specific review sites that focus on real estate, hospitality, and healthcare.
Reputology lets you reply to reviews straight from the app. It’s also integrated with Hootsuite, so if you have one social media manager for all the online marketing tasks (this happens quite often, doesn’t it), connecting Reputology and Hootsuite accounts will massively simplify their work.
Pricing: Reputology charges from $10 to $49/mo for every location. You can sign up for a free trial before you settle on a plan.
3. SEO SpyGlass
You might think: what does a boring SEO tool do in this list of fun social tools? The fact is, online reputation has a lot to do with how your site and your backlink profile look, and what your Google rankings are. SEO SpyGlass, therefore, is here to monitor your backlink profile and not let any spammy links get associated with your website and ruin your rankings.
SEO SpyGlass claims to have the most up-to-date link index on the market, and we have no reason not to trust them. But that’s not the main advantage of this tool: it also analyzes the authority of each of your links and measures the Penalty Risk of your backlinks, saving your website from possible algorithmic and manual search engine penalties.
Pricing: There’s a free version available with a limited number of backlinks to analyze. Paid plans start at $124.75 per year.
Back to tracking online reviews: as you might imagine, this is one of the most important and most requested processes of reputation management. If Reputology didn’t cover whatever review sites you’re interested in, try ReviewTrackers: it covers more than a hundred review sites. The tool also emails you important reviews so that you don’t have to constantly check the app if you’re getting tons of reviews.
ReviewTrackers analyzes the ongoing customer feedback and presents you with some conclusions as to which aspects of your business are mentioned the most and might require your attention.
Pricing: ReviewTrackers’ Professional plan is $49/mo and Enterprise is $59/mo. Agency plan’s pricing is available on request.
Surely, searching for complaints about your own brand might not seem like a pleasant task. But it’s the minimum of what you’ve got to do if you don’t have the resources to monitor the online world 24/7.
GoFishDigital Complaint Search covers more than 40 complaint websites. You can find the complaints, respond to them, and fix the problems before they turn into disasters, i.e. start ranking in Google for your branded keywords. In some cases, you can also remove the reviews that are damaging your reputation. Of course, you’ll also see the most popular complaints, reviews, and your brand’s overall rating.
Sometimes, reputation management is also about tweaking the online image of your brand.
The problem with online reputation is that people tend to leave negative reviews and ignore their positive experiences. When the product or the customer service is satisfactory, but not outstanding, people ignore this fact as something obvious. On the other hand, if there is even a minor problem, unhappy customers turn to the Internet to leave their angry reviews. As a result, the final image is usually skewed.
To fix that, you need some way to encourage your customers to leave reviews. GatherUp is such a tool: it allows you to actively ask customers for a review of your product. The tool sends a personalized request to your customers. In such a case, your existing customers don’t have a reason not to leave a review.
Pricing: GatherUp’s Pro is $75/mo per location, Pro Plus is 99$, and Executive is $199.
Grade.us is a tool similar to GatherUp. It helps you generate, monitor and market online reviews on the sites important to your business. The tool encourages the existing customers to leave reviews by using customized email campaigns, text messages and templates for physical assets. In addition to that, it notifies you via email whenever new reviews are published, tracks review performance, and runs sentiment analysis.
The tool is perfect both for businesses and for marketing agencies, as it generates white-label reports that reveal everything to do with the brand’s review performance.
Pricing: Grade.us’s Professional plan is $180/mo, Agency is $400/mo, and Enterprise is 2500/mo. A free trial is available.
Over to you
Have you tried any of these tools? What did you think of them? Are there any others that you’d like to add?
Let me know in the comment section.