Quora is a community-fueled question-and-answer site. It's as straightforward as it gets: after registering a profile, anyone can ask a question and anyone can answer one. Questions range from relationship advice to feminists of the Second World War and have everything in-between. How can it be useful for us marketers?
Let's find out.
Social media campaign fails happen so that you can learn from someone else's mistakes. In this post, I've gathered the most recent and fairly educational fails. Read on and enjoy the worst things that happen to the big and rich companies online.
As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters. Seems like the whole fashion of Instagramming coffee is Starbuck’s fault even, though there’s no proof for it. How did this happen? That we don’t only see the coffee shop on every street, but also on every second Facebook account?
The experience of anything is a result of two things: the characteristic of the experience (e.g., the quality of the product, the reality of the event, the actual abilities of a person) and what we expect from this experience (e.g., the expectations from the product, the interpretation of the event, the stereotype about the person’s abilities).
Social media platforms are overwhelming and confusing. If you haven't thought they are, consider this: there is a big four: Facebook, Twitter, Google +, YouTube; simply massive ones: Instagram, Pinterest, LinkedIn, Reddit, Tumblr; smaller, but still with a larger number of users than most countries: Snapchat, Vine, Quora; local ones: Qzone, RenRen, VK, Odnoklassniki, Line; niche ones: Badoo (for dating), Kaboodle (similar to Pinterest), GoodReads (for book lovers), etcetera. And there are MANY more.