Social media platforms are overwhelming and confusing. If you haven't thought they are, consider this: there is a big four: Facebook, Twitter, Google +, YouTube; simply massive ones: Instagram, Pinterest, LinkedIn, Reddit, Tumblr; smaller, but still with a larger number of users than most countries: Snapchat, Vine, Quora; local ones: Qzone, RenRen, VK, Odnoklassniki, Line; niche ones: Badoo (for dating), Kaboodle (similar to Pinterest), GoodReads (for book lovers), etcetera. And there are MANY more.
Did you one day find yourself writing posts for Facebook and Twitter, promoting products, services, and events? Are you not really sure how to make people click links or at least pay attention to your product announcements? Then this post is for you.
As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters. Seems like the whole fashion of Instagramming coffee is Starbuck’s fault even, though there’s no proof for it. How did this happen? That we don’t only see the coffee shop on every street, but also on every second Facebook account?
Instagram marketing is a trendy topic. You can see why: the app has 500 million daily active users. It's more interactive and more fashionable than Facebook, it's the single most engaged platform out there, and a strong favorite of younger people. Nearly 50 percent of brands use Instagram. In this post, I'll talk about Instagram Stories - a relatively new feature of Instagram (and Facebook, for that matter) that marketers often overlook. And yet they shouldn't.