As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters. Seems like the whole fashion of Instagramming coffee is Starbuck’s fault even, though there’s no proof for it. How did this happen? That we don’t only see the coffee shop on every street, but also on every second Facebook account?

2019 has already given us the marketing campaigns that were exciting, controversial, creative, and, most of all, that achieved the goals they were set to achieve. Even if it didn’t look so right away. There are many lessons to be learned from these brands. And I’ll start from the most obvious one - Gillette.