What's social listening? How does it work? What are its benefits for businesses? Here's a comprehensive beginner-friendly guide to answer all of your social media monitoring-related questions.

Have you heard the term "neuromarketing" thrown around often enough in the past years to start wondering what in the world is it? Just another buzzword or have these psychologists (marketers? neuroscientists? charlatans??) come up with something different and worth looking at? Or maybe, all companies are already using the method and you're running behind, desperately late for the party? Let's find out.

This post explores the meaning of the focusing illusion and how so much of what makes you and your customers happy depends on it. 

Imagine a world where your employees love your content so much that they actively share it with their colleagues and friends on their own social media accounts. Sounds too good to be true, right? It’s not!

This is going to be one of the most eye-opening blog posts ever. You’ll realise, at least I hope you will instead of disregarding all of this and moving on, that so many of your judgements regarding your business, your buying behavior, and indeed the world you live in are terribly wrong. 

There are many ways to predict the winner and analyzing public opinion is as good as any of an option to try to predict the winner. Luckily, we have a tool on hands that can do exactly that - analyze public opinion.

There’s no doubt about it: our modern, technology-laden world is primed for creative marketers looking to develop exciting content to promote their brand’s products or services. However, while internally-created content certainly can be used to effectively generate buzz, increase engagement, and drive sales, the fact is that your marketing team can only do so much.