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Social media marketing has been one of the most discussed topics for a long time. But despite its growing popularity, one of the most common questions companies have remains: How do we break through the buzz and start getting leads from social media? The problem is many businesses get drowned in too many tips and best practices, without having grasped the core principles of social selling. Let’s see what those fundamentals are and why you have to understand them before planning any of your social media campaigns.