10 best social listening tools for tracking brand mentions
Not to sound too tacky, but social listening might be the best thing to have happened to digital marketing. Just think about it: being in complete sync with your industry, customers, and even competitors because you know exactly what's going on out there without actually going out there.
Social listening brings the best of social media monitoring and data analytics together. By setting up 24/7 social media and web monitoring, you essentially get a superhuman assistant monitoring all of the Internet, non-stop. Because you also get access to social data analytics, you can make sense of search results and draw specific insights.
Being a big fan of social listening and the good it can do to every business, I put together a list of 10 best social listening tools used by marketing teams of all shapes and sizes. I tried to make it as inclusive as it gets to let every business runner find their perfect fit depending on the budget and marketing needs.
Regardless of the tool you choose, I promise you'll gain yourself a trusted ally and get to master most of social listening use cases. Let's dive in.
Putting Awario first is what I do for work, I know, but it's also the tool I can personally vouch for. Awario is powerful yet cost-efficient, which makes it a great option for mid-sized businesses thinking big. It's versatile, too: you can start by putting in your brand name and then up your game by setting up Boolean search for social listening.
However advanced your setup, Awario helps you take care of your brand health holistically: reputation monitoring to crisis management. In addition to brand management, you get to run market research, competition analysis, and social selling — all in the comfort of your office or home.
Needless to say, Awario has you covered on non-stop mass media monitoring and influencer research. Add to that speedy social media customer care and enjoy a steady flow of valuable mentions you can amplify on, boosting customer satisfaction as well as your backlink profile.
Platforms supported: Twitter, Facebook, YouTube, Instagram, Reddit, news, blogs, and the web as such.
Pricing: $29-299/mo, annual plans save you 2 months. A 7-day free trial is available.
Mention is a 2-in-1 solution that combines social media listening and management. It's built to monitor mentions of your brand, competitors, products, or whatever keyword you have in mind. Alongside mentions monitoring results, you get industry analytics and marketing performance review.
Similar to other social media monitoring tools, Mention covers influencer marketing, audience research, and conversation analysis. These will power your marketing decisions and enable you to optimize your social media strategy. Since Mention is also a publishing platform, you'll be able to implement social media listening insights right away.
Platforms supported: Twitter, Facebook, Instagram, YouTube, blogs, forums, review sites, and the web.
Pricing: $29-450+/mo, annual plans save you 2 months. A free plan and a 14-day free trial are also available.
BrandMentions is a web and social listening tool that does exactly what the name suggests — it finds brand mentions on social media and the web to deliver to you the full picture of your brand's performance. By tracking every conversation relevant to your business and niche, you get to spot industry trends, react to important mentions right away, and grow customer base.
BrandMentions also provides comprehensive mass media monitoring. Through real-time tracking and analytics, you are always in sync with the latest news and important events, which enables you to make data-informed marketing decisions and target your messages accordingly.
BrandMentions is a neat social listening solution for every business looking to optimize and speed up its customer service workflow. By promptly addressing user concerns in-app, you boost customer retention and expand your brand ambassadors pool.
Platforms supported: Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, Pinterest, and the web.
Pricing: $49-299/mo. A 7-day free trial is available.
Keyhole is primarily a hashtag tracking tool that measures the effectiveness of your social media activities. Keyhole's advanced suite offers social listening and analytics that cover everything from event tracking to market research. The tool uses machine learning to deliver on-point predictions of your marketing performance.
When used as a social listening tool, Keyhole provides advanced sentiment analysis, uncovers trends and influencers to amplify your messaging, and delivers competitor intelligence insights to help you reverse-engineer best-performing strategies.
Keyhole is one of the best social listening tools that will actually transform campaign tracking. In addition to real-time performance analytics, it provides user-friendly reporting options that make sharing your progress a matter of a couple of clicks. As you go, you also get advanced audience insights for better targeting and engagement.
Platforms supported: Twitter, Instagram, Facebook, YouTube, Reddit, Quora, news sites, and the web.
Pricing: $59-999/mo, yearly plans save you 50%. A 7-day free trial is available.
5. Sprout Social
Sprout Social is another 2-in-1 solution that offers both social listening and publishing features. Being a social listening tool, it lets you keep close tabs on your industry, audience, and trends. Being a publishing tool, it lets you act on your findings and monitor user engagement as you go.
To help you make the best out of social media platforms, Sprout Social tracks and analyzes conversations around your brand. By setting the tool to do the same for your industry and competitors, you get valuable audience insights and honest user feedback required to build better products and services.
Sprout Social is a great solution for teams willing to sort out their message management workflow. The tool lets you combine all company social media in one inbox and offers real-time notifications. All of this is to make sure teams are always aware of pending and completed tasks, assignments, and no user message is left behind.
Platforms supported: Facebook, Twitter, Instagram, LinkedIn, Pinterest.
Pricing: $99-249/mo. A 30-day free trial is available.
BuzzSumo is a 360° solution for social media management: content curation to influencer marketing. The tool offers social media monitoring features that enable you to keep track of your brand, competitors, industry trends, and opinion leaders. With BuzzSumo, you can research your market and implement social data insights right away.
On top of social listening, you also get to monitor and grow your backlink profile. While sourcing and developing top-performing content, you get notified of every new backlink — this way, you can learn from trending posts and customize your content moves accordingly to make sure you never miss a backlink opportunity.
Platforms supported: Facebook, Twitter, Instagram, Pinterest, and Reddit.
Pricing: $99-499+/mo, annual plans save you 20%. A 7-day free trial is available.
Agorapulse is a comprehensive social media management solution with solid social listening features. Agorapulse offers Boolean search to help you set up laser-sharp brand monitoring, identify trending topics and influencers, and provide instant customer support.
Since you get to combine all your social accounts and also set up mentions monitoring, Agorapulse will display every conversation relevant to your business. You can join the conversations from the app, react to messages right away, or assign them to your teammates or clients.
Agorapulse is a perfect option for large teams as it offers solutions for every angle of team collaboration. With full access to social listening analytics, you can delegate tasks and make teamwork smooth and efficient: assign replies, review and schedule content, and populate your social media feeds with top-performing posts.
Platforms supported: Facebook, Twitter, Instagram, YouTube, LinkedIn.
Pricing: $99-499/mo, annual plans save you 20%. Free tools and a 15-day free trial are also available.
Talkwalker is an Enterprise-level social media analytics and monitoring tool that analyzes online, print, and TV/radio content to help your brand stand out. In addition to tracking mentions of your brand, it will also monitor the usage of your logo and provide both real-time and historical data to make sure your marketing decisions are powered to the max.
By using the tool's Virality Map and Smart Team analytics, you can replicate top-performing campaigns and collaborate with influencers with proven engagement records. Talkwalker has you covered on all things brand management, crisis scenarios included.
Talkwalker is brilliant as a data intelligence platform. As you get to aggregate all your social data insights under one umbrella, adding your own data along the way, developing and re-designing your marketing strategy becomes not only doable but also easily done.
Platforms supported: Facebook, LinkedIn, YouTube, Twitter, and Instagram.
Pricing: starts at $9,600/year. A free demo is available.
Brandwatch is another Enterprise-level tool that boasts advanced social listening capabilities. It offers AI-powered insights and detailed consumer analytics to make sure you're managing your brand head-on. From real-time tracking of brand health to personalized content curation, Brandwatch is a smart solution for large teams and agencies.
Brandwatch is also one of the tools that in addition to monitoring keywords track images and deliver updates on any unusual activity carrying crisis potential. As you get to channel real-time notifications directly to focal points, you can fine-tune crisis response and help your company weather any storm with minimum damage.
Platforms supported: Twitter, Instagram, Facebook, Tumblr, Reddit, blogs, news sites, reviews, forums, and video sites.
Pricing: starts at $800/mo.
YouScan is a social listening tool that uses AI to make sure you're always up to date with your brand's performance and reputation. The tool processes both text and visuals to track any social activity relevant to your company. YouScan covers all of the Internet to deliver every important insight and help you use them to your brand's advantage.
Similar to other social listening platforms, YouScan keeps you updated on any spikes in mentions, important conversations, and trends. The tool also offers automated tagging to help you take care of new mentions in a way that works best for you. With auto-segmentation of mentions, YouScan lets you optimize your social listening workflow even further.
Platforms supported: Facebook, Twitter, Youtube, Instagram, VK, blogs, news sites, review sites, forums, messengers.
Before you go...
Whatever your primary objective with social listening, you can rely on social media monitoring tools for data-powered support and a shortcut into any market insights you might need along the way. I hope my listicle of best social media monitoring tools gives you a new perspective on how much you could benefit from implementing social listening into your marketing workflow.