10 best social media listening tools for tracking brand mentions
Not to sound too tacky, but social media listening might be the best thing to have happened to digital marketing. Just think about it: being in complete sync with your industry, customers, and even competitors because you know exactly what's going on out there without actually going out there. What used to take countless Google Alerts and hours of manual searching on top of that is now fully automated and carried out by designated software.
Social listening brings the best of social media monitoring and data analytics together. By setting up 24/7 social media mentions monitoring, you essentially get a superhuman assistant searching all of the Internet for mentions of your brand, non-stop. Because you also get access to social data analytics, you can actually make sense of the entirety of social data found online and draw very specific insights useful at every step of your marketing and business processes:
- reputation and brand management,
- competition research,
- audience analysis,
- lead generation,
- customer support,
- product development,
- influencer marketing,
- campaign tracking,
- link building, and so much more!
Being a big fan of social media listening and the good it can do to every business, I put together a list of 10 top social media listening tools used by marketing teams of all shapes and sizes. I tried to make it as inclusive as it gets to let every business runner find their perfect fit depending on the budget and marketing needs.
Regardless of the tool you choose, I promise: if you put enough time and effort into it, you'll gain yourself a trusted ally and get to master most of social listening use cases with little to no hassle. Let's dive in.
|tool||platforms supported||pricing||free trial|
Social media monitoring and analytics
|Awario||Twitter, Facebook, YouTube, Instagram, Reddit, news, blogs, the web.||$29-299/mo||7 days|
|BrandMentions||Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, Pinterest, the web.||$49-299/mo||7 days|
|Keyhole||Twitter, Instagram, Facebook, YouTube, Reddit, Quora, news sites, the web.||$59-999/mo||7 days|
|BuzzSumo||Facebook, Twitter, Instagram, Pinterest, and Reddit.||$99-499+/mo||7 days|
|Talkwalker||Facebook, LinkedIn, YouTube, Twitter, and Instagram.||$9,600/year||—|
|Brandwatch||Twitter, Instagram, Facebook, Tumblr, Reddit, blogs, news sites, reviews, forums, video sites.||$800+/mo||—|
|YouScan||Facebook, Twitter, Youtube, Instagram, VK, blogs, news sites, review sites, forums, messengers.||$12,000-36,000+/year||—|
Social media monitoring and publishing
|YouScan||Twitter, Facebook, Instagram, YouTube, blogs, forums, review sites, the web.||$29-450+/mo||14 days|
|Sprout Social||Facebook, Twitter, Instagram, LinkedIn, Pinterest.||$99-249/mo||30 days|
|Agorapulse||Facebook, Twitter, Instagram, YouTube, LinkedIn.||$99-499/mo||15 days|
Putting Awario first is what I do for work, I know, but it's also the tool I can personally vouch for. Awario is powerful yet cost-efficient, which makes it one of the best starter tools for mid-sized businesses thinking big. It's versatile, too: you can fire up 24/7 brand monitoring by putting in as much as your company name — or up your game from the start by setting up Boolean search for social listening to get truly on-point results (a lifesaver for brands with common or ambiguous names!).
However advanced your setup, Awario helps you take care of your brand health holistically: reputation monitoring to crisis management. In addition to brand management, you get to use social networks and the web to run market research, competition and audience analysis, and social selling — all in the comfort of your office or home.
Needless to say, Awario has you covered on non-stop news monitoring (actual news sites, blogs, and the entirety of the web) and influencer research (industry, niche, as well as competitors'). Add to that speedy social media customer care and enjoy a steady flow of valuable social media mentions you can amplify on, boosting customer satisfaction and growing your backlink profile.
Platforms supported: Twitter, Facebook, YouTube, Instagram, Reddit, news, blogs, and the web as such.
Pricing: $29-299/mo, annual plans save you 2 months. A 7-day free trial is available.
Mention is 2-in-1 software that combines social listening and social media management tools. It's built to help you maintain a solid online presence (posting + taking care of messages) while also monitoring mentions of your brand, competitors, products, or whatever keyword you have in mind. Alongside mentions monitoring results, you get industry analytics and marketing performance review.
Mention is a great fit for brands running mass media monitoring, as it not only searches the web for every relevant piece of coverage your company receives but also delivers industry trends and lets you examine your audience's affinities and engagement with different types of news content.
Similar to other monitoring tools, Mention delivers influencer suggestions, as well as runs audience research and conversation analysis. These insights will power your marketing decisions and enable you to optimize your social strategy in a way that translates into reportable results. Since Mention is also a publishing platform, you'll be able to implement social media insights right away.
Platforms supported: Twitter, Facebook, Instagram, YouTube, blogs, forums, review sites, and the web.
Pricing: $29-450+/mo, annual plans save you 2 months. A free plan and a 14-day free trial are also available.
BrandMentions is a web and social listening tool that does exactly what the name suggests — it finds brand mentions online to help you get the full picture of your brand's performance. By tracking every conversation relevant to your business and niche, you get to spot industry trends, develop engaging content, react to important mentions in a timely manner, and grow your customer base along the way.
On top of that, BrandMentions runs thorough news monitoring. Through real-time tracking and analytics, you are always in sync with the latest news and important events, which enables you to make data-informed marketing decisions, run smart event planning, develop content with secured coverage, and target your social media messages accordingly.
BrandMentions is a top social listening solution for every business looking to optimize and speed up its customer service workflow. By promptly addressing user concerns in-app, you boost customer retention, grow Net Promoter Score, and expand your customer base as well as brand ambassadors pool.
Platforms supported: Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, Pinterest, and the web.
Pricing: $49-299/mo. A 7-day free trial is available.
Keyhole is primarily a hashtag tracking tool that measures the effectiveness of your social media activities by delivering data-driven insights. The software extends to an advanced suite that lets you monitor social media and provides analytics that cover everything from event tracking to market research. The tool uses machine learning to deliver on-point predictions of your marketing performance.
When used as a social media monitoring tool, Keyhole provides advanced sentiment analysis, uncovers trends and influencers to amplify your messaging, and delivers competitor intelligence insights to help you reverse-engineer best-performing strategies. All of these are fetched via social media monitoring, which means you get the most out of otherwise uncrawlable social data.
Keyhole is one of the best tools for social listening that will actually transform campaign tracking. In addition to real-time performance analytics, it provides user-friendly reporting options that make sharing your progress a matter of a couple of clicks. As you go, you also get advanced audience insights for better targeting and engagement.
Platforms supported: Twitter, Instagram, Facebook, YouTube, Reddit, Quora, news sites, and the web.
Pricing: $59-999/mo, yearly plans save you 50%. A 7-day free trial is available.
5. Sprout Social
Sprout Social is another 2-in-1 software that offers both social media listening and publishing features. Being a social media monitoring tool, it lets you keep close tabs on your industry, audience, and trends. Being a publishing tool, it empowers you to act on your findings right away and monitor user engagement as you go.
To help you make the most out of social media platforms, Sprout Social tracks and analyzes conversations around your brand. By setting the tool to do the same for your industry and competitors, you basically run market research, getting access to valuable market and audience insights, and honest user feedback required to build better products and services.
Sprout Social is a great solution for teams willing to sort out their message management workflow. It's one of the best social media management tools that let you combine all company social media profiles in one inbox to help your team deal with messages in a more organized way. In addition to that, Sprout Social offers real-time notifications to make sure no user message or support request is left behind. All of this is to make sure teams are always aware of pending and completed tasks and assignments.
Platforms supported: Facebook, Twitter, Instagram, LinkedIn, Pinterest.
Pricing: $99-249/mo. A 30-day free trial is available.
BuzzSumo is a 360° solution for social media: content curation to influencer marketing. The tool offers social media monitoring features that enable you to keep track of your brand, competitors, industry trends, and opinion leaders. With BuzzSumo, you can research your market and implement social data insights in content and campaign development.
Similar to other social media monitoring tools, BuzzSumo is also a great help in influencer marketing. Based on the topic you enter, the tool fetches a list of niche influencers and publishers for you to research and build relationships with: develop content, run campaigns, and grow your customer base organically.
On top of social media monitoring, you also get to monitor and grow your backlink profile. While sourcing and developing top-performing content, you get notified of every new backlink — this way, you can learn from trending posts and customize your content moves accordingly to make sure you never miss a backlink opportunity.
Platforms supported: Facebook, Twitter, Instagram, Pinterest, and Reddit.
Pricing: $99-499+/mo, annual plans save you 20%. A 7-day free trial is available.
Agorapulse is a comprehensive SMM software with solid social media monitoring features. Agorapulse is one of the tools that offer the Boolean search mode, which means you get to set up laser-sharp social media monitoring regardless of how common your brand name is, as well as identify trending topics and influencers, provide instant customer support, and make use of many more perks.
Since you get to combine all your social accounts and also set up social media monitoring, Agorapulse will display every conversation relevant to your business for truly smooth social media management. You can join conversations important to your business right from the app, react to user messages as soon as they're posted, or assign them to your teammates or clients for a more thorough follow-up later on.
Agorapulse is a perfect option for large teams as it offers solutions for every aspect of team collaboration. With full access to social media data analytics, you can delegate tasks and make teamwork smooth and efficient: assign replies, review and schedule content, and populate your social feeds with top-performing posts.
Platforms supported: Facebook, Twitter, Instagram, YouTube, LinkedIn.
Pricing: $99-499/mo, annual plans save you 20%. Free tools and a 15-day free trial are also available.
Talkwalker is an Enterprise-level social media analytics and monitoring tool that keeps track of all brand-related online, print, and TV/radio content to help you stand out. In addition to tracking mentions of your company, products, campaigns, or any other keywords, it will also monitor the usage of your logo and provide both real-time and historical data to make sure your marketing decisions are powered to the max.
By using the tool's Virality Map and Smart Team analytics, you can replicate top-performing social media campaigns and collaborate with influencers with proven engagement records. Talkwalker has you covered on all things related to brand and reputation management, crisis scenarios very much included.
Talkwalker is brilliant as a data intelligence platform. As you get to aggregate all your social data insights under one umbrella, adding your own data along the way, developing and re-designing your marketing strategy becomes not only doable but also easily done.
Platforms supported: Facebook, LinkedIn, YouTube, Twitter, and Instagram.
Pricing: starts at $9,600/year. A free demo is available.
Brandwatch is another one of Enterprise-level social media tools that boast advanced monitoring capabilities. It offers AI-powered insights and detailed consumer analytics to make sure you're managing your brand head-on. From real-time tracking of brand health to personalized content curation, Brandwatch is a smart solution for large teams and agencies taking brand health seriously.
Being one of the most powerful social media tools, Brandwatch takes all the hassle out of content curation: it helps you research your audience's content affinities, measure content performance and benchmark it against your competition, and identify niche influencers and creators to develop content with. Moreover, you get the tools to optimize your influencer strategy and focus only on the most fruitful partnerships.
Brandwatch is also one of the tools that in addition to monitoring keywords on social media track images and deliver updates on any unusual activity carrying crisis potential. As you get to channel real-time notifications directly to focal points, you can fine-tune crisis response and help your company weather any storm with minimum damage.
Platforms supported: Twitter, Instagram, Facebook, Tumblr, Reddit, blogs, news sites, reviews, forums, and video sites.
Pricing: starts at $800/mo.
YouScan is a social media monitoring tool that uses AI to make sure you're always up to date with your brand's performance and reputation. The tool processes both text and visuals to track any social activity relevant to your company. YouScan covers all of the Internet to deliver every important insight and help you use it to your brand's advantage.
YouScan keeps you updated on any spikes in mentions, important conversations, and trends. The tool also offers automated tagging to help you take care of new mentions in a way that works best for you. With auto-segmentation of mentions, YouScan lets you optimize your social media workflow even further.
YouScan boasts a neat-looking Insight Wall for clear mapping and presentation of your SMM analytics. Being a customizable dashboard, Insight Wall is a smooth solution for marketing teams required to report on their digital activities in a way that's appealing and data-driven.
Platforms supported: Facebook, Twitter, Youtube, Instagram, VK, blogs, news sites, review sites, forums, messengers.
Before you go...
Whatever your primary objective with brand monitoring, you can rely on social media monitoring tools for data-powered support and a shortcut into any marketing insights you might need along the way. I hope my listicle of best social media listening tools gives you a new perspective on how much you could benefit from implementing social media monitoring into your marketing workflow. With so many brilliant tools the market has to offer, it's almost easier to do brand monitoring than not to do it.