3 Sententious Brand Building Strategies from Instagram

Michael Gorman
by Michael Gorman on November 30, 2020

Social media has completely transformed the way companies do marketing. There used to be a time when the only way for your brand to get noticed by millions of people is if you spent a ton of money on marketing. These days are over thanks to Instagram, Facebook, and other social media platforms that give users nearly the same chance to run a successful campaign seen by millions of people across the globe.

There is a delicate art to promoting your business on Instagram, even though a lot of people regard it as simply posting photos and videos. If you simply wanted to start posting random content related to your niche on Instagram, there is an extremely low chance that you would acquire a following. To achieve success on Instagram, you’ll have to put in a lot more thought into what you post.

You will have to do better than high-quality images and videos to attract a following on Instagram. As a brand, you’ll need to develop some type of personality for your online persona. It’s a good idea to study some of the top brands and how they conduct Instagram marketing. Doing this can provide you with inspiration on how to develop your campaigns.

Regardless of the industry you’re in, there are some general ideas that apply when you create an Instagram marketing campaign. Here are some of the best brand building strategies that you can use on this social media platform.

Show Off Your Personality

According to statistics published by the Pew Research Center, Instagram is the second most logged in social media platform following Facebook. There are currently more than a billion active users on Instagram, of which 60% log in to the website at least once per day. Since users spend so much time on this social media platform, you should give them a reason to visit your profile.

Even though your main objective is to promote your brand, that doesn’t mean that you should act as a lifeless business entity. Instead, show your followers that you’re only human and that you have a personality as well. Think about it this way, there is a huge number of businesses that use Instagram for marketing purposes. No matter the niche you’re in, you can surely find numerous companies that sell the same or similar products as you.

Because you will face a lot of competition regardless of the niche you’re in, it’s important that you stand out from the crowd. And there is only one way you can do this – by showing off your personality. Keep in mind that your personality is the only thing that can be unique when you post content on social media. In essence, you should create a pattern that will make it easy for users to identify you.

Your end goal should be to publish content that will make your followers recognize that you are the one who posted it without even looking at your Instagram handle. It’s also a good idea to occasionally post a funny meme or video your customer base can relate to. Show your followers that they can be entertained when they visit your business profile.

Create a Community

Building your brand on Instagram is much more than creating a profile. Instead, it’s about creating a community, a place where people feel like they belong. One of the key ways to turn your Instagram page into a community is to interact with your followers.

For instance, if your followers have a question about your products or services, make sure that you always respond to them. It’s also a good idea to respond to both positive and negative criticism. As long as you acknowledge your followers when they post negative criticism, they’ll be more likely to trust your brand. Sometimes, it’s also a good idea to post a funny reply to comments you receive on your posts.

When it comes to creating a community on Instagram, it’s imperative that you understand why people follow you in the first place. Let’s say that you’re marketing your brand as one of the best writing services online. You can’t expect your followers to trust that brand is able to write best essays if you don’t show them you have expertise in this field. Instead of only promoting your products, interact with your followers and offer them tips on how to research and write more efficiently. Once people realize that you know what you’re talking about, they’ll be more likely to use your services.

Building a community means building trust with your followers, even if it means that you’re not directly selling products to them. Sometimes, it’s more helpful from a business perspective to offer free advice and guidance than to constantly promote your products and services. Once you show your followers that you are there for them and have the knowledge to help them, they’ll be more likely to make a purchase from your brand when they need what you’re selling.

Collaborate with Instagram Influencers

Influencer marketing has become an incredibly popular brand building strategy for companies that advertise on Instagram. If you don’t yet have a big following on Instagram, one of the best ways to increase it is through the help of influencers. When people see a person they follow and admire post about using a certain product, they’ll be interested in finding out more about it.

Before you decide to use this digital marketing strategy, it’s important that you first find influencers that speak to the same audience as you. Doing this will help you maximize the benefits of influencer marketing. Influencers can help you build brand awareness due to the loyal following that they have. When they make a post recommending your products or services to their followers, you have a good chance of turning them into your loyal customers.

To use this form of marketing effectively, it’s important that the influencers promoting your brand actually like what you’re selling. Don’t pay someone who’ll blindly say they like your products to their followers. Keep in mind that if an influencer actually likes your brand, they’ll create genuine and authentic content that promotes it.

One of the main advantages of influencer marketing is that it delivers an incredibly high return on investment. According to a report published by the Influencer Marketing Hub in 2020, for every dollar brands spend on this form of marketing they get a return of $5.78 on average. This is a much bigger return on investment than almost any other form of digital marketing can offer.


It takes a lot of thought and careful planning to create a successful brand building strategy on Instagram. Although some regard it as simply posting high-quality images and videos, marketing on this social media platform is a much more delicate art. In order to promote your brand effectively, you’ll need to understand what the average user wants and expects to see from you.

Another important factor to developing creating a brand building strategy is to create a community for your followers. It’s recommended that you show them why they belong on your page and that they can easily reach you.


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