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A common mistake I notice when I am referred to the social media page of a company from their website is that there is no consistency. They use a different name and design for the website and then they use a different name for their social media pages. There is also no consistency among the different social media pages. This inconsistency can confuse social media users which can lead to you getting fewer followers, lesser visits from social media and can even reduce your conversion rates. Therefore, I am going to show you in detail how to make your website and social media profiles consistent…
Years ago, when Facebook modified their algorithm and slashed down the organic reach posts received, everyone was very disappointed. All of us wondered how are we going to get engagement and traffic now? But because of this restriction on organic reach more people began investing in Facebook ads. They experimented with different techniques, gathered data and figured out how to get the most out of ads.