Copywriter at Awario
Market Research
How our mind works (or why we judge so many things wrong)
Market Research
The science behind expectations: how much do they shape what we get?
Market Research
What makes a person likeable enough to buy from?
Market Research
Do emotions affect buying behavior?
Market Research
Too much choice and information: do they hurt your sales?
Market Research
The Placebo Effect (in marketing & pricing)
Social Selling
The power of zero: how offering free products increases sales
Market Research
3 biases that affect buying decisions (or how psychology can boost your revenue by 42%)
Market Research
Your customers are irrational; here's how your marketing should catch up (according to science)