Masha Maksimava

Digital marketing strategist at Awario

I joined SEO PowerSuite’s Marketing team in 2013, straight after uni, as a Customer Care specialist. Subsequently, I moved on to do marketing, SEO, and blogging. I’m fascinated by the mechanics behind how search engines work and the emerging SEO trends, like AI, natural language processing, and machine learning. I’m also into UX and usability, and a big believer in user behavior as a ranking signal.