SMM Social Media Monitoring

Social Media Monitoring 101: How to set up a perfect Awario alert?

Alina Gorbatch
by Alina Gorbatch on August 18, 2016

By now you probably know that Social Media and Web monitoring allows you to successfully practice social selling, build up your brand’s reputation and promote it online, analyze your market and keep track of your competitors, find influencers in your niche, and so on.

But, it is often difficult to find mentions that are 100% relevant and important to you. The Internet counts billions of posts and grows larger every day. You can imagine how hard it is to find what you need in this digital mess.

Of course, here in Awario we do our best to save you from the frustration that comes with irrelevant mentions. So today we will explain to you how to create an alert that brings back the data you want. Let’s explore the wizard for creating alerts in Awario together.

Exploring the alert settings.

Click on the + icon to set up an alert. After you've chosen what to monitor,

choose monitor

you’ll see a number of fields to fill out. However, in this guide, we’ll go beyond the basic fields and learn how to use all functions of alert settings. To get to all settings, click on “More settings” in any type of alert (Brand, Topic, etc.) or choose “Other” already when you’re choosing an alert type.

all keyword functions

Choosing the right keywords.

Keywords are the words that the program will look for on the Internet. Keywords are written in different ways, depending on your intent. The possible ways are described below.

1. Search for one word or a word combination with no quotation marks.

Once you’ve typed in a word or a word combination that you want to search for, press Enter. It will then appear in one item (which is called a chip). Like this: awario blog keyword

How will it work?

If you’ve typed one word, the program will look for all web pages and social media posts that include this word. It will also look for all word forms (e.g., plural). If you’ve typed a couple of words in one chip, the program will find all cases where all these words are close to each other in the text. “Close” in Awario means no more than 150 symbols away.

When is it useful?

When you’re not sure what exactly you’re searching for. That could be comments, reviews, and posts that stick to one topic but might be formulated differently.


You want to find potential clients: people that are looking for a product similar to yours or people that have complained about your competitors. Imagine you’re selling bikes. Click on the + icon to set up an alert and type in separate chips Looking for bike and What bike would you recommend. As you don’t know how exactly these questions will be formulated by your potential customers, it is best to have this kind of “flexible” search.

2. Search for a word combination in quotation marks.

Type in your word combination in quotation marks. Press Enter.

dunkin donuts keyword

How will it work?

Awario will look for these exact words in this exact order. This means no words can come in between the keywords, and they can’t change places. The grammatical word forms different from the initial ones will not appear in the results as well. For example, if you've typed in "donut", you will not see "donuts" in your results.

When is it useful?

When you are searching for something specific, e.g., your brand or the name of your book.

3. Search for a number of terms and phrases as separate items (chips) in one alert.

In each alert, you can enter up to 5 separate search items (chips). These can be separate words or phrases and each of them can be with or without quotation marks.

For example, type in an exact phrase in quotation marks, press Enter, type in a combination of words that should be found close to each other without quotation marks, press Enter, type in a word you are searching for, in any way, press Enter, etc.

multiple donuts

How will it work?

Each chip will be searched for in a separate document. Phrases taken in quotation marks will be found in this exact order, while words and phrases without quotation marks will be found if they are less than 150 symbols away from each other.

When is it useful?

When you want to look for a couple of things that are connected but are unlikely to be mentioned in one post. That could be several of your products, two related topics, and so on. Generally, it is convenient to look for related things in one alert.

4. Exclude negative keywords.

In the field that asks to “Add negative keyword(s)” type in the words that you don’t want to see next to your keywords.

orange negative keywords

How will it work?

The program won’t show you the mentions that include any of the negative keywords.

When is it useful?

When you are looking for words that can appear in an irrelevant context. This often happens when your brand name is also a common word. For example, Orange mobile services would want to exclude any context where oranges are simply fruits.

Thinking beyond keywords.

1. Enter website URL.

Enter URL and choose whether you want to monitor the exact URL or the whole website. enter url

How will it work?

URL works as a handy addition to your Keywords. The software will find all pages that have links to your website. If someone made a mistake in your brand name or worded their post in some unthinkable way, you’ll still see it if they have inserted a link to your website in their post.

When is it useful?

When you’re searching for all mentions of your brand or your competitor’s brand (using a domain), or when you’re monitoring a specific campaign (e.g., your YouTube video).

2. Choose what languages to filter out.

Click on “No language filter”  and choose languages that you want your mentions to be on. By default, your mentions are searched in all languages. language

How will it work?

The software will show you mentions in chosen languages only.

When is it useful?

When you get mentions in languages that you are not interested in.

3. Choose what sources to filter out.

Click on the source icon to enable or disable any of the sources.

How will it work?

You will only get mentions from the sources you’ve chosen.


When is it useful?

When you only want mentions from a specific social media platform(s), or from the Web.

Testing and refining.  

After you’ve created your first alert, look attentively into the mentions found, and refine your alert. Rephrase the Keywords if needed, and enter common irrelevant words to the “Negative keywords” field.

It is almost certain that you will find a brand with the same name, or a similar sounding topic irrelevant to the one you are searching for. For example, while I’ve excluded mentions about orange the fruit in my search, I’ve still received mentions about the Orange Amps store that I didn’t know existed.

Keep in mind that after you’ve refined your alert based on your new knowledge, you’ll still have your old mentions unchanged. However, new mentions will be found based on the refined alert.

It is best to keep refining until you are completely satisfied with the mentions you get.    

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