You can use four different keyword formats:
1. A flexible format (e.g., social media monitoring tool)
If you've typed one word, the program will look for all web pages and social media posts that include this word. If you've typed a couple of words in one item (which is called a chip), the program will find all cases where all these words are close to each other in the text. "Close" in Awario means they will be placed in between of 9 words.
2. A phrase format (e.g., "Bank of Scotland")
The program will find all mentions of the exact word combination in this exact order (this means no words can come in between the keywords, and they can't change places). The grammatical word forms different from the initial ones will not appear in the results as well. For example, if you've typed in "donut", you will not see "donuts" in your results. Note, that this operator allows punctuation marks between words of a given keyword.
3. A symbol sensitive format (e.g., +"l'oreal")
The program will find all mentions of the word or the word combination in the exact order, plus it will also respect all symbols (e.g., '; -; .) within the word (which it normally does not) and does not allow any characters between words.
4. A symbol and case sensitive format (e.g., ++"L'Oreal")
The program will find all mentions of the word or the exact word combination in the exact order, respect all symbols, and also respect lower and upper cases of the word.