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Limitations of Facebook and Instagram monitoring

Due to Meta's data policies, all social listening tools using the official Facebook and Instagram APIs are subject to limitations in what data they can obtain.

Types of data available for collection:

1. On Facebook:

  • Posts and comments made by the business page you’ve connected to Awario;
  • User comments under the posts made by your connected business page;
  • Public posts and comments where the page you've connected to Awario is directly tagged (@pagename) — it can be both a personal or a business page.

2. On Instagram:

  • Public posts that contain at least 1 hashtag you’ve specified as a keyword;
  • Public comments where the page you’ve connected to Awario is directly tagged (@username).

Search limitations:

1. Universal:

  • Private content is not available for monitoring;
  • Personal accounts of any kind (public or private) are not available for monitoring;
  • Direct messages cannot be monitored;
  • User data is not shared with Awario, meaning that the users from outside of business pages you've connected will be displayed only as Instagram/Facebook user;
  • Promoted content/ads are not available for monitoring.

2. On Facebook:

  • Content from any pages that aren't connected to Awario is not available for monitoring;
  • The Whitelist and The Blacklist do not work for Facebook;
  • Any content from any Facebook Groups is not available for monitoring.

3. On Instagram:

  • The Blacklist does not work for Instagram. Note, however, that you can still add the business accounts to the Whitelist to have their name appear properly;
  • Even if the post has a geotag attached, the geographical location of the post is not going to be available since Instagram does not share user data.