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Limitations of Facebook and Instagram monitoring

Due to Meta's data policies, all social listening tools using the official Facebook and Instagram APIs are subject to limitations on what data can be obtained.

Types of data available for collection:

1. On Facebook:

  • Posts and comments made by the business page you’ve connected to Awario, provided they have your keywords.
  • User comments under posts made by your connected business page, provided they have your keywords.
  • Public posts and comments where the page you've connected to Awario is directly tagged (@pagename) — it can be a public personal or business page.

2. On Instagram:

  • Public posts made by any Instagram Business or Instagram Creator page mentioning the hashtags you've added to the Keywords field.
  • Public comments where the page you’ve connected to Awario is directly tagged (@username).

Search limitations:

1. Universal:

  • Private content is not available for monitoring.
  • Personal accounts of any kind (public or private) are not available for monitoring.
  • Direct messages cannot be monitored.
  • User data is not shared with Awario, so the account names are anonymized (Instagram user, Facebook user) by default. For Instagram specifically, business pages added to the Whitelist will have their name displayed properly.
  • Promoted content/ads are not available for monitoring.

2. On Facebook:

  • Content from any pages that aren't connected to Awario is not available for monitoring.
  • The Whitelist and the Blacklist do not work for Facebook.
  • Any content from any Facebook Groups is not available for monitoring.

3. On Instagram:

  • The Blacklist does not work for Instagram. However, you can add business accounts to the Whitelist so their names properly display in the Feed​​​​​​.
  • Even if the post has a geotag attached, the geographical location of the post is not going to be available since Instagram does not share user data.