Trending on Twitter

Introduction Twitter is one of the most popular social media platforms in the world, with over 330 million monthly active users. Being able to trend on Twitter can be a great way to increase your visibility, reach a larger audience, and grow your following. In this article, we will explore how to trend on Twitter, including the use of trending hashtags and how to analyze your trending performance.

Understanding Twitter trends

Twitter trends refer to the topics that are most popular on the platform at any given time. These trends are determined by an algorithm that takes into account factors such as the number of tweets, the number of people tweeting, and the engagement with those tweets. These trends are displayed on the left-hand side of the Twitter homepage and can be customized based on your location and interests.

Using trending hashtags

One of the best ways to trend on Twitter is by using trending hashtags. A hashtag is a word or phrase preceded by the symbol "#" that makes it easier for people to find tweets related to a specific topic. When you include a trending hashtag in your tweet, it increases the chances of your tweet being seen by a larger audience. To find trending hashtags, you can check the Twitter trends or use a tool like Awario to track the performance of certain hashtags.

Creating engaging content

It's not enough to simply use trending hashtags in your tweets, you also need to create engaging content that will encourage people to interact with your tweets. This includes using high-quality images and videos, asking questions, and starting conversations. Additionally, live streaming on Twitter can be a great way to increase engagement and reach a larger audience.

Promoting your tweets

Promoting your tweets is another great way to increase your visibility and reach a larger audience. Twitter's advertising platform allows you to target your tweets to specific audiences, such as people with a certain interest or location. This can help you reach the right people and increase your chances of trending on Twitter.

Measuring your success

Measuring your success on Twitter is important to understand how well you are doing and what you can do to improve. There are many tools available that can help you track your progress, such as Awario. Awario allows you to track mentions of your brand or keywords across the web, including social media, blogs, and forums. This can help you understand where your audience is coming from and how to reach more people.


Trending on Twitter can be a great way to increase your visibility, reach a larger audience, and grow your following. By understanding Twitter trends, using trending hashtags, creating engaging content, promoting your tweets, and measuring your success, you can increase your chances of trending on Twitter. Remember, consistency and patience are key. With the right approach and the help of tools like Awario, you can achieve your goal of trending on Twitter.