Sample Leads settings
In this article, I’d love to show you a couple of sample Leads settings. To get the most out of the Leads module, it should be set up properly. The most important thing to know here is that Product description is what your customers think before they find your product. To make a comprehensive description, try this trick: while filling out this field, think of the word combinations that answer a customer’s “I need” request. Remember that two- or three-word combinations work best.
When people are looking for services of digital agencies, sometimes they don't even realize that they need a digital agency. They are looking for a content or digital strategy, web design, or user research for their company. Think of all the solutions you can offer to your customers.
While making up the list of keywords, note that people are searching not only for products, but for people who can handle the job. So if your agency does a content strategy, it’s good to include a content strategist into the list.
To make results more relevant, let’s exclude everything connected with job hunting, words that will find software advertising or educational resources. As you can see in the screenshot above, these words were added to the Negative keywords field.
Imagine you have a travel agency somewhere in Sydney, Australia. As a rule, travel agencies arrange tours from or to a city they are based in. And I bet many people search for travel-connected recommendations on social media.
I’d recommend using location-connected keywords, because ‘hotels’ keyword is too generic and will get leads looking for hotels around the globe.
Don’t worry about prepositions inside keywords, Awario uses predictive heuristics to find ‘hotels in Sydney’ as well as ‘hotels Sydney’. However, if there’s a chance that a customer will use singular or plural form of a noun, it’d be a good idea to specify both (e.g. ‘Sydney hotel’ and ‘Sydney hotels’).
Imagine that you own a pizza restaurant somewhere in Harlem, NY. If you place ‘pizza’ in your product description, the query will be vague. Think about it: people could search for, say, pizza recipes or places to eat pizza in any other city or country. Such people will be of no use in this case.
Location-based queries need some time to be set up properly. If a city has a few name variations, it’s useful to add all the possible keywords (e.g. ‘pizza NY’, ‘pizza NYC’, and ‘pizza New York’).
While asking about restaurants, some people may look for cuisines of other countries. That’s why it’s a good idea to mark as negative keywords a couple of cuisines that aren’t represented in your restaurant.
Don’t forget to define your competitors in the corresponding field. It will help Awario find leads based on negative reviews about them.
When your mention feed is ready, your job is to reply or comment on the posts publicly or visit the author’s social profile and send private messages.
Awario Leads will also bring value for those who are looking for ways to grow the user base. If you have a piece of software (doesn’t have to be SEO software), think of keywords which will help users find your application and add these words to your Product description.
As always, think of your competitors so that Awario could find people who aren’t satisfied with them. This way you will get a chance to offer your product if it’s appropriate.
That’s it for now! Don’t forget that you can always contact us, and we’ll be more than happy to help you.