Leads settings overview

The easiest way to create a Leads alert is to fill in all the fields of the creating a project form. But if you've left the Product description and the Competitors fields blank or just created an empty project, you still can create a Leads alert. All you need to do is click the Leads button in the left-side panel…

...and hit the Turn Leads on button.

You will see the Leads alert settings. Let’s start at the top. The first field is Product description. Fill it with keywords describing what your company does. Think of the words your customers would use to reach out to your product. Two- or three-word keywords work best. Try to use as many specific keywords as possible.

Next is the Competitors field. The more competitors you enter, the more hot leads Awario will find, based on negative reviews about your competitors.

If for some reason you don’t want to specify your competitors or product description, you can leave either of these fields blank.

In case the name of your brand or your competitors' is a common name (e.g. Apple), add a couple of words to the Negative keywords field:

While in Beta, Leads is available in English only. Other languages are coming soon.

If you want to get mentions from certain countries only, you can filter them out in the corresponding field. Be aware that not all posts from social media and not every website share their location, so to avoid losing mentions we have the Unknown country option. When a country + this option is applied, you’re likely to do some clean up of the feed afterward, but you definitely won’t lose any useful mentions.

To exclude certain sources from the search, uncheck them in the Sources field.

The Date range filter enables you to see mentions from the specified timeframe in your alert. The Custom option lets you specify any from date (the to date will always be the current date).

If you need to ignore certain resources, you can hit the Blacklist button and choose sources or websites you want to add to the blacklist, so that they won't appear in your feed (don’t forget to check out our complete guide on the Blacklist)

After editing the Leads settings, the dialogue box pops up, asking if you want to delete all existing mentions and start the search from scratch. Note that if you click Yes, you won’t be able to restore them.

If your business doesn’t require searching for leads and if you don’t want to waste your mentions (each plan has its own quotas, by the way), you can turn Leads off by clicking the corresponding button in the bottom left corner of the settings.

It may be difficult to make a perfect query from the first try. Sometimes it’s necessary to adjust your settings or play around with them in order to make your search more general or narrow it down a bit. If you need a hand with creating a Leads alert, you can always drop us a message.