Microblogging is a type of blogging where creators share smaller pieces of content with their online audience for quicker interaction. Microblogs typically manifest as short videos, text, audio, or visual posts.
Microblogging gained in popularity together with general social media websites use, therefore many of popular social media networks are also popular microblogging platforms. For example, making a quick post about your brand's loyalty program updates on your Facebook page is, arguably, microblogging. Simply put, virtually every modern business does microblogging in some form.
The benefits of microblogging
Advantages of using microblogging over the traditional blogging are directly connected to people's habits of consuming content. Here are a few of the major upsides:
- Mobile friendly — more and more people prefer using their mobile devices to obtain information. As such, the more nimble form-factor of microblogs allows for easier interaction with your content on a mobile device, which in turn leads to better engagement;
- More regular posting — shorter content takes less time to produce, meaning you'll be able to share more of it and faster. This can be helpful in driving more conversations with your consumers;
- Less demanding creation cycle — microblogs can serve as perfect "content snack" to maintain the relationship with your audience until your next large content release;
- Immediate spread — shorter messages are easier and quicker to go around, meaning that microblogging is ideal tool to share business updates on social media, such as policy changes, seasonal sales, important news, and so on.
Examples of microblogging
Surprisingly, most businesses are already doing microblogging without realizing it. Here are a few examples of how microblogging is done on some of the major social media platforms:
- Twitter — the ultimate platform for microblogging and it's textbook definition. It is made specifically to allow swift sharing of short text posts (with a tight symbol limit!), links to webpages, images, videos, or other things;
- Instagram — short posts that appeal to visuals via image carousels, very short descriptions (or lack thereof), and time-limited Stories. It is a perfect to share bite-sized visual content;
- Pinterest — similar to Instagram, Pinterest focuses purely on visuals, but nothing else at all. There, you create curated boards with images around a very specific topic, or follow a specific topic to get updates. Pinterest is generally used to pool ideas for creativity-related activities, like house renovations, cooking recipes to try, tattoos to make, and so on;
- Tumblr — a platform where every user can assemble their very own, personalized blogging hub with text, images, links, music, and more;
- Facebook — as one of the most popular social media platform, Facebook is used for microblogging as well. Examples include status updates, current activities, recent news, etc.