Text marketing

Text marketing, also known as SMS (short message service) marketing, is a form of mobile marketing that uses text messages to communicate with customers and prospects. It's an effective way to reach a large audience quickly and at a low cost. In this article, we'll discuss the best text message marketing practices, the benefits of SMS marketing, and a free text marketing service and SMS marketing services that you can use to get started.

Best Text Message Marketing Practices

  • Get permission: Always get permission from the recipient before sending them text messages. This can be done through opt-in forms or by asking customers to text a keyword to a shortcode.
  • Keep it short and sweet: Text messages are limited to 160 characters, so keep your message brief and to the point.
  • Use a call-to-action: Include a clear call-to-action in your text message, such as "Visit our website" or "Call now to book an appointment."
  • Schedule your messages: Schedule your text messages to be sent at the best time for your audience.
  • Track and analyze your results: Use a text messaging service that provides analytics so you can track the performance of your campaigns and make adjustments as needed.

Benefits of SMS Marketing

  • High open and click-through rates: Text messages have an open rate of 98%, and a click-through rate of 36%, which are significantly higher than email.
  • Immediate delivery: Text messages are delivered to the recipient's phone immediately, ensuring that your message is seen in real-time.
  • Personalization: SMS can be personalized to the recipient, making them feel valued and increasing the chances of conversion.
  • Cost-effective: SMS is a cost-effective way to reach a large audience, with the average cost of sending a text message being around $0.01.
  • Targeted: SMS marketing allows you to target specific groups of customers based on demographics, interests, and behaviors, resulting in more effective campaigns.

Free Text Marketing Service

There are several free text marketing services available, such as EZ Texting and Trumpia, which allow you to send text messages to a small group of contacts for free. These services are a great way to test out text marketing and see if it's right for your business before committing to a paid plan.

SMS Marketing Services

There are many SMS marketing services available, including Twilio, Plivo, and Nexmo, which offer a range of features such as automating text messages, scheduling messages, and providing analytics. These services often offer different pricing plans, so it's important to choose one that fits your budget and meets your business needs.


Text marketing, also known as SMS marketing, is an effective and cost-efficient way to reach customers and prospects. By following best practices and using a free text marketing service or SMS marketing services, you can get started with text marketing and begin seeing results in no time.