Instagram highlights

Instagram Highlights are a feature that allows users to save and showcase their Instagram Stories in a permanent way on their profile. This feature was introduced in 2017 and has since become a popular way for users to organize and share their content.

How to Use Instagram Highlights

To use Instagram Highlights, users must first create Instagram Stories. These can be created by taking a photo or video and then adding text, stickers, or other creative elements. Once a Story has been created, it will be visible to the user's followers for 24 hours before disappearing.

To save a Story as a Highlight, the user must tap on the "Highlight" button located at the bottom of the Story. From there, the user can create a new Highlight or add the Story to an existing one. Once a Story is added to a Highlight, it will be visible on the user's profile indefinitely.

Benefits of Instagram Highlights

Instagram Highlights offer a number of benefits for users, including:

  • Increased Visibility: By showcasing their Stories on their profile, users can increase the visibility of their content and attract new followers.
  • Better Organization: Instagram Highlights allow users to organize their Stories into themed categories, making it easier for followers to find and view specific content.
  • Increased Engagement: Instagram Highlights can increase engagement by encouraging followers to view and interact with the content.
  • Improved Branding: Instagram Highlights can be used to showcase a brand's products, services, or events, helping to build a strong and consistent brand image.

Tips for Creating Effective Instagram Highlights

  • Keep your highlights on-brand: Use consistent colors, fonts, and imagery to create a cohesive and on-brand look.
  • Use clear and descriptive titles: Use titles that clearly describe the theme of the Highlight, making it easy for users to understand and find the content they're looking for.
  • Keep your highlights up-to-date: Regularly update your Highlights with new content to keep your profile fresh and engaging. This will encourage followers to check your profile more often and increase the chances of them engaging with your content.
  • Use a mix of content: Mix up the types of content you add to your Highlights, such as behind-the-scenes footage, product demonstrations, testimonials, and more. This will keep your profile interesting and engaging for your followers.
  • Use Instagram Insights: Utilize Instagram Insights to track the performance of your Stories and Highlights. This will give you valuable insights into what types of content are resonating with your followers and help you make informed decisions about what to post in the future.


Instagram Highlights are a powerful feature that allows users to save and showcase their Instagram Stories in a permanent way on their profile. They offer a number of benefits, including increased visibility, better organization, increased engagement, and improved branding. To create effective Instagram Highlights, users should keep their highlights on-brand, use clear and descriptive titles, keep their highlights up-to-date, use a mix of content, and use Instagram Insights to track the performance of their Stories and Highlights.