How to make money on Instagram?

Instagram has become one of the most popular social media platforms in recent years, with over 1 billion active users. Many creators have found success on the platform, and it's not just about having a large following. Here are some ways to make money on Instagram.

Sponsored posts and brand deals

One of the most common ways to make money on Instagram is through sponsored posts and brand deals. As your following grows, brands will start to reach out to you to promote their products or services in your posts. You can also reach out to brands yourself and pitch them on why they should work with you. To increase your chances of getting brand deals, make sure your account is set up as a business account, and your bio and posts clearly reflect your niche or expertise.

Selling products and services

Another way to make money on Instagram is by selling your own products or services. This can include physical products like clothing or accessories, or digital products like e-books or courses. You can also offer services like consulting or coaching. Make sure to include a link to your website or e-commerce store in your bio and mention it in your posts.

Influencer marketing

Many companies now use influencer marketing as a way to reach a target audience. As an influencer on Instagram, you can earn money by promoting a company's products or services. Influencer marketing can be done through sponsored posts, brand collaborations, or affiliate marketing.

Affiliate marketing

Affiliate marketing is another way to make money on Instagram. This involves promoting other people's products or services and earning a commission for each sale made through your unique affiliate link. To make affiliate marketing work on Instagram, you need to find products or services that align with your niche or expertise and that your audience will be interested in.


You can also make money by giving shoutouts to other Instagram accounts. This is when you post a picture or video of someone else's account and tag them. People and companies will pay you to give a shoutout to their account.

Instagram Live and IGTV

Instagram offers features like Instagram Live and IGTV that allows creators to interact with their audience in real-time. This can be a great way to make money, as viewers can send virtual gifts that can be converted into money. To make the most of Instagram Live and IGTV, make sure to interact with your viewers, answer their questions, and make it a fun and engaging experience.


Making money on Instagram is possible, but it takes time and effort. The key is to build a loyal following, create engaging content, and find ways to monetize your platform. Remember, it's not just about having a large following, but about building a sustainable and profitable business.