Promote YouTube videos

YouTube is the second-largest search engine in the world, with over 2 billion monthly active users. With so many people using the platform, it's no surprise that many creators want to promote their videos to reach a larger audience. In this article, we'll go over some strategies for promoting YouTube videos to increase views and engagement.

Optimize Your Video for Search

One of the most important things you can do to promote your YouTube video is to optimize it for search. This means including relevant keywords in the title, description, and tags of your video. This will make it easier for people to find your video when they search for related content on YouTube.

Share Your Video on Social Media

Social media is a great way to promote your YouTube video. Share the video on your own social media channels, such as Facebook, Twitter, and Instagram. You can also reach out to influencers in your niche and ask them to share your video on their channels.

Collaborate with Other Creators

Collaborating with other creators is a great way to promote your YouTube video. When you collaborate with someone, you can reach their audience, which can help you gain more views and subscribers. You can collaborate by doing a video together, hosting a live stream, or doing a video exchange.

Use YouTube Ads

YouTube Ads is a paid promotion option that allows you to target specific audiences and demographics. This can be a great way to promote your YouTube video to a larger audience. You can choose from a variety of ad formats, such as skippable in-stream ads, non-skippable in-stream ads, and sponsored cards.

Engage with Your Audience

Engaging with your audience is another way to promote your YouTube video. Respond to comments on your video, ask for feedback, and create a sense of community around your channel. This will help build a loyal audience that is more likely to watch, share, and engage with your videos.


Promoting YouTube videos is an ongoing process that requires a combination of strategies. By optimizing your video for search, sharing it on social media, collaborating with other creators, using YouTube Ads, and engaging with your audience, you can increase views and engagement on your videos. Keep in mind that it is a continuous process, by constantly working on promoting your videos, it will help you to reach a larger audience and increase engagement on your channel.