Alert settings overview

Keywords - specify here words or phrases. This can be a person's name, a brand name, a hashtag, etc.

Website or web page - find mentions of links. Mentions from these domains will not be added to your alert.

Negative Keywords - results containing any of the specified negative keywords next to your main keywords won't be added to your alert.

Languages - select the language(s) you'd like to find mentions in.

Countries - choose your preferred country or countries here, if you are interested in mentions coming from a specific location.

Sources - select your preferred sources here, if you're interested in mentions coming from a specific source, e.g. news and blog  articles, Facebook posts, etc.

Date range - you will only see mentions from the specified time frame in your alert. The Custom option lets you select from which date you'd like to start collecting mentions.

There are also the Whitelist and Blacklist options in alert settings, which let you prioritize or ignore certain accounts or websites respectively.

Switch to Boolean search

Boolean search enables users to create more specific queries for more accurate results and better reporting. Click on Switch to Boolean search in the very bottom of the screen to convert your query to Boolean.

More information about Boolean search and the case studies you can find here.