Hashtags for Instagram

Hashtags are an essential part of using Instagram for business or personal branding. They help your content reach a wider audience and can even lead to more engagement and followers. But with so many hashtags to choose from, it can be overwhelming to know which ones to use. 

What Are hashtags and how do they work?

Hashtags are keywords or phrases that are preceded by the "#" symbol. When you use a hashtag in a post, it becomes clickable and users can see all the other posts that have used the same hashtag. This helps users discover content that they might not have found otherwise.

For example, if you're a fashion blogger and you use the hashtag #fashionblogger in your post, anyone who clicks on that hashtag will see all the other posts with the same hashtag. This can help expose your content to a whole new audience who are interested in fashion.

How to choose the right hashtags for your posts

The key to using hashtags effectively is to choose ones that are relevant to your content and have a good number of users. Here are some tips for choosing the right hashtags:

  1. Use a mix of popular and niche hashtags: It's important to use both popular and niche hashtags in your posts. Popular hashtags, like #instagood or #followme, can help expose your content to a wider audience. But using niche hashtags, like #dogsofinstagram or #bookstagram, can also help your content get seen by a targeted audience who are interested in those specific topics.

  2. Research the hashtag's popularity: Before you use a hashtag, it's a good idea to check how popular it is. You can do this by searching the hashtag on Instagram and seeing how many posts have used it. A popular hashtag may have millions of posts, while a lesser-known hashtag may only have a few thousand.

  3. Use hashtags that are relevant to your content: It's important to use hashtags that are relevant to your content. If you're posting about fashion, using the hashtag #catsofinstagram may not be the best choice. Instead, try using hashtags like #fashionista or #ootd (outfit of the day).

How Awario can help track Instagram hashtags

Now that you know the importance of using hashtags and how to choose the right ones, it's time to talk about how Awario can help. Awario is a social media monitoring tool that allows you to track hashtags on Instagram (and other social media platforms) and see how they're performing. Here's how Awario can help with your Instagram hashtags:

  1. Track hashtag performance: With Awario, you can see how well your hashtags are performing. You can see how many times a hashtag has been used and how many likes and comments it has received. This can help you determine which hashtags are working well for you and which ones you may want to reconsider.

  2. Monitor competitor hashtags: If you want to see how your competitors are using hashtags, Awario can help. You can track their hashtags and see how they're performing compared to yours. This can give you insights into what's working for them and what you can do differently.

  3. Find new hashtags to use: If you're looking for new hashtags to use in your posts, Awario can help. You can search for relevant hashtags and see how popular they are, giving you a list of potential hashtags to use in your content.

Additional tips for using hashtags

Here are some additional tips to keep in mind when using hashtags on Instagram:

  1. Use a mix of general and specific hashtags: Mixing general hashtags, like #instagood, with specific hashtags related to your content can help increase the visibility of your posts.

  2. Don't use too many hashtags: It's important not to overdo it with hashtags. Using too many can come across as spammy and may even decrease the visibility of your posts. It's generally recommended to use no more than 10 hashtags per post.

  3. Create branded hashtags: If you want to create a sense of community around your brand, consider creating a branded hashtag. This can be as simple as using your brand name, like #[BrandName] or #[BrandNameCommunity]. Encourage your followers to use your branded hashtag in their posts and repost content that uses it.

  4. Participate in trending hashtags: If there's a trending hashtag related to your content, consider using it in your posts. This can help expose your content to a larger audience and increase engagement.


Using hashtags effectively on Instagram can greatly increase the visibility and engagement of your content. By choosing relevant hashtags and using a tool like Awario to track their performance, you can make the most of your hashtags and grow your presence on the platform.